Mall ScapeMedia

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Mall ScapeMedia ?????????? ??????????????????
www.SovereignMediaJp.com Tokyo_at_Sovereignmediajp.co
m Los Angeles 1 310.734.6800 Kyoto 81
75-564-4402 Tokyo 81 366.887.907
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Mall-Scape Media

Mall-scape Media is poster style
media specialized in Japans biggest supermarket
chain AEON group and Ito-yokado
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Mall-scape
Nation wide 154 malls (Dec.9.2008) Hokkaido
region 7 malls Tohoku area 10
malls Tokyo area 60malls Central Japan
32malls Osaka area 21
malls Chu-goku area 7 malls Shikoku area
3 malls Kyu-shu area 11 malls Okinawa
3 malls
See the shop list for the details.
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Mall-Scape
Point 1. Can reach up to 40 million people (in 2
weeks!!!)
Specialized in big scale malls operated by AEON
and Ito-Yokado. The coverage is equal to
newspapers. Can be called MASS MEDIA.
The media in the shopping space has large impact.
Point 3. Increase brand awareness, AKA Brand
Building
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Location
Located at spaces where people gather. ( Parking
areas, Parking area for bicycles,Entrance,
Aisle,Next to escalator.)
Can expect frequency effect. (shoppers visit
several times a week)
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Information
The terms 2 weeks.
Start on Friday
The term Includes 2 weekends So you can reach to
targets absolutely.
The user of media is limited to 2 companies per
mall.
Limited to 2 companies / mall. Therefore the
impact is great. The number of posters are 5-20.
Mall-jack is possible buying 2 spaces.
?Refer to the shop list.
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Mall-scape Characteristics
Scrolling panels
Scrolling movement attracts shoppers attention.
This scrolling panel attracts attention even in
the crowded areas. Two kinds of poster appear one
after the other.
Illuminated Panels
Visible in the dark
Panels inside shops or underground parking areas
are lighted up all the time. Outside panels are
illuminated after sunset.
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Effective contact with shoppers
Contact with families
Media arouses conversation
Families visit these shopping malls. Families
look at the panel together and people can start
talking about the advertisement. This
conversation leads shoppers to purchase the goods
if the supply is nearby
Effective for durable goods such as vehicles or
electrical appliances and food stuffs whose
purchase need consultation among family. Also
effective to commodity goods.
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The effect of Media-mix with TVCM Mall-scape
no
yes
While TV CM can heighten recognition of the goods
at home, once people go out, they tend to forget
about the advertisement. To lead people to
purchase the goods reminding the TV CM, the
advertisement using Mall-Scape in the shop is
more successful.
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POS data analysis
The growth of sales (before and after the
campaign)
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Pos data analysis-2
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Changed to 4 networks
Presently there are 2 networks.(A,B) ?4
networks(A,B,C,D) from 2009 The number of
shops/network decreased in half. 2 networks(AB
or CD) needs to be bought to cover all malls. 2
networks are recommended because of the
reasonable unit price and broad coverage. ?
price/unit(using 1 network)30,000?price/unit(usi
ng 2 networks)28,500 There are only 2 clients
at the same time in a mall. This point and the
number of panels wont be changed. ?see the shop
list for the details.
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Change to 4 networks-2
Requests for specific region or specific
mall, Please ask us.
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Promotion cases
The effect of the collaborative promotion is
unique
Scent promotion
Display
Sound
vehicles
sampling
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Special display
These cases might be possible on negotiation with
malls.