PROFESSIONAL EDGE WEBINAR SERIES

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PROFESSIONAL EDGE WEBINAR SERIES Presents Creating
Salon Traffic with Facebook Industry
Expert Hosted by Redken 5th Avenue NYC
Sarah N. Liang Manager, Interactive Marketing
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Who is Peter Mahoney?
Who is Sarah Liang?

• Manager of Interactive Marketing for Redken
• Redkens Facebook page
• Redkens YouTube Channel
• Redkens Desktop Widget and more
• Avid digital media user, five years of
  interactive experience at Redken
• One of the first invited members to join Facebook
  in 2004, early adopter of new technology
• Digital Media Marketing Professional degree from
  New York University

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Todays Topic

• How to use Facebook for your salon business
• How to generate new clients and update existing
  clientele through Facebook

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WHAT IS FACEBOOK?
Facebook is an online social network or community
to connect with friends and share information
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FACEBOOK STATS
Did you know?

• Facebook is the 1 most popular social network
• There are over 200 million people on Facebook
• There are 1 billion photos uploaded to Facebook
  monthly

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TYPES OF FACEBOOK PROFILES
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CREATE A BUSINESS PROFILE PREP CHECKLIST

• Name of Your Page
• Full vs. short name
• Include the word Salon
• Photo (s)
• Basic information
• Operating hours
• Salon address

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CREATE A BUSINESS PROFILE STEP 1
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STEP 2 BASIC INFO
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STEP 3 LOG-INTO PERSONAL ACCOUNT
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STEP 4 FILL OUT YOUR BUSINESS PAGE
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STEP 5 ADD A PHOTO OR LOGO
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STEP 5 ADD A PHOTO OR LOGO
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STEP 5 ADD A PHOTO OR LOGO
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STEP 6 WRITE A BRIEF DESCRIPTION
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STEP 6 WRITE A BRIEF DESCRIPTION
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PROVIDE ESSENTIAL INFORMATION
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PROVIDE ESSENTIAL INFORMATION
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PROVIDE ESSENTIAL INFORMATION
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STEP 7 PUBLISH!
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STEP 7 PUBLISH!
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CONTENT TIPS SUGGESTIONS

• Photos take pictures of your salon, staff or
  clients and upload the album to your FB Brand
  page!
• Promotions announce discounts, promotions and
  special offers.
• Events highlight charity or client events you
  are hosting at the salon.

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REAL EXAMPLE
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HOW TO GAIN FANS AND NEW CLIENTS!

• Word of mouth tell your friends, tell your
  stylists, tell your clients!
• Add to your business cards salon- collateral
• Advertise acquire new clients by advertising
  your page!

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ADVERTISE

• Create text and image ads on Facebook
• Target users
• Geographic targeting
• Age targeting
• Social actions
• Choose payment method
• Track success!

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ADVERTISE PREP CHECKLIST

• Link (what are you advertising)
• Ad Message
• What makes your ad special?
• What do you want the viewer to do after seeing
  your ad?
• Photo

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ADVERTISE
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ADVERTISE
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ADVERTISE
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ADVERTISE
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ADVERTISE
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ADVERTISE
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ADVERTISE
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ADVERTISE
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Advertise
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(No Transcript)
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ADVERTISE
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ADVERTISE
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ADVERTISE
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HOW TO MESSAGE YOUR FANS

• Update your newsfeed status
• Sending announcements, updates messages!

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GET STARTED TODAY!

• Visit Facebook.com!
• Questions webmaster_at_redken.com

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Thank You