Example: AutoTrader.com

1
Example AutoTrader.coms Dealer Community

• Dealers log into WebManager (AutoTrader.coms
  branded Siteman), to manage their websites.
• More than 40 of existing dealers do NOT have
  email.

2
Example Dealer Controls Content

• Using WebManager dealers create and edit their
  individual websites.

3
Example Add Messaging

• Kinzan.com and CommTouch integrate messaging into
  branded offering with email button under Admin.
• Branded AutoTrader.com interface appears.
• Dealer then logs into email management system
  (AutoTrader.coms branded CommTouch system).

4
Example Dealer Web Sites Generate Leads

• Consumer surfs to dealer site, requests auto
  information.
• Web Site forms generate email to dealer
  designated individuals as well as to
  AutoTrader.com (Leads).
• E-mail auto-response assures that consumers
  request results in immediate reply.

5
Example Manage Email (Leads)

• Dealer is now in email box interface (branded
  AutoTrader.com)
• Ability to manage leads folders, filters, etc.

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