Direct Data Entry and the 24 Hour Museum

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Direct Data Entry and the 24 Hour Museum
www.24hourmuseum.org.uk
www.show.me.uk
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What is the 24 Hour Museum?

• www.24hourmuseum.org.uk
• The UKs national virtual museum
• Using the Internet to promote UK museums,
  galleries, heritage attractions and their
  websites
• Funded by the DCMS through MLA

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Whats on the site?

• News, exhibition reviews, features trails
• Dedicated sections for kids, museum professionals
  and teachers

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Driven by a living database

• Database holds information on
• around 3700 UK museums, art galleries, science
  centres and heritage attractions

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What does DDE bring to the site?

• Exhibition listings
• Collection details
• Visitor information
• Educational resources
• And more

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The 24 Hour Museum works for you

• Over 85 of respondents to a recent survey
  (2005) said using the 24 Hour Museum had made
  them more likely to visit a museum or gallery.

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Audience growth

• Doubled every year since 1999
• Nearly 6 million visitors in 2005
• 700,000 average monthly visitors 2005
• Average visit over 15 minutes

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How do we keep the site fresh?

• Updated daily
• Accessible, entertaining, jargon-free
• UK network of volunteer student writers
• Museums enter information themselves using
  Direct Data Entry - DDE

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What are the benefits of DDE for museums?

• Its free!
• Web presence for those without their own websites
• Enhanced presence in Google for existing sites
• All museum personnel can use it
• Simultaneous submission to multiple sites

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One form submits information to

• 24 Hour Museum
• Show me
• 24 Hour Museum City Heritage Guides
• Museums Galleries Month
• Other external partners like Visit Britain
• Google and others via event RSS feeds

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How to use it

• Contact us for your institutions access details
  user name and password
• Go to for museums section press the link to
  DDE button
• Enter your user name and password

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What people are saying about DDE

• Im much impressed by this elegant and
  user-friendly way of keeping your database up to
  date.
• Hugh Thomson, Senhouse Museum Trust
• A brilliant idea!
• James McGregor, Bedford Museum

• Its a wonderful resource!
• Sue Latimer, Bury Art Gallery Museum
• Surprisingly easy
• Jules Norris, The Regency Town House
• DDE means we can update
• info as we make decisions. 
• Elaine Fischer, British Red Cross Museum