POWERFUL PRESENTATIONS

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POWERFUL PRESENTATIONS
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To Think About

• Minds work 4x faster than mouths
• People remember 18-25 of what they hear
• Oral communication is difficult to follow
• We think in pictures and understand new concepts
  through experience

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Developing Content

• SPECIFIC, RELEVANT, MEASURABLE
• Decide what to say
• Open Powerfully
• Put Content in Order
• Write for the Ear
• Close Well

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Open Powerfully

• Announce launch why were here
• Ask a rhetorical question
• Use a startling statement or anecdote
• Use a quotation.

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Put your Content in Order

• Use Logic to Organize Flow
• Time
• Space
• Essential elements
• Problem/analysis/solution
• Order of importance
• Journalistic sequence
• Pairing
• Consider the Audience
• Demographics, attitude, knowledge, perceptions
  of you

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Write for the Ear

• Use Simple, Specific, Concrete Nouns.
• Prefer Strong Active Verbs
• Avoid Long Sentences
• Dont Fear Intelligent Repetition.
• Listeners Must Understand as You Speak There is
  no Instant Replay Button

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Use Lively, Colorful Language

• Avoid
• Consider two cities, A and B, trading an asset,
  X. If the prices of X are the same in market A
  and in market B, then arbitrage may be said to be
  complete.
• Prefer
• New York and London in 1870 both had markets for
  Union Pacific bonds. The question is, did the
  bonds sell for the same in both places?

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Close Well

• Summarize
• Use a quote
• Issue a challenge
• Close early
• Avoid rambling and false endings

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Quick Review

• Do
• Use your personality Be You
• Energy, Attitude, Appearance Conviction
• Eye Contact, Posture, Gestures Voice
• Rehearse
• Dont
• Read
• Apologize