$PDF$/READ Design Is Storytelling

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Design
Is
Storytelling
Why would you buy one pair of shoes instead of
another? A runner will focus on comfort and
ergonomics. A vegan will focus on materials. A
bridesmaid will be searching for an awful
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shade of peach. Not all choices are so pragmatic,
however. A pair of shoes could also trigger
emotions, such as longing, lust, or painful
memories of high school Designing for emotions
requires thinking about how users will anticipate
an experience and how they will remember it
later. Will visitors to a hospital recall the
warm fabrics and soft lighting of the waiting
room or the harsh glare and sharp disinfectants?
Will tourists who used a travel app remember how
easy it was to find a train schedule, or will
they recall a fake hotel review and a clumsy
login process? Designers tap into peoples
emotions to trigger feelings of delight, desire,
surprise and trust. Ellen Lupton, Design Is
Storytelling
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Design Is Storytelling
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