Future of Scholarly Communication

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Future of Scholarly Communication

• In the sea of Social Media

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Disclaimer

• Presentation content and comments are the opinion
  of the presenter.
• The opinions expressed do not represent the
  position of Elsevier.
• This presentation is intended to stimulate
  discussion.

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Biography

• 22 years with Reed Elsevier
• 10 LexisNexis
• 12 Elsevier
• Focus Areas
• Presentation
• Discovery / search
• Not authoring
• Disruptive Technologies
• XQuery
• Cloud
• Parallel Processing

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What is Social Media?

• Social media are primarily Internet- and
  mobile-based tools for sharing and discussing
  information among human beings. Wikipedia

• Communication (blogs, twitter, social networks)
• Collaboration (wikis, social bookmarks)
• Multimedia (photo share, video share, data
  share)
• Entertainment (virtual worlds)

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Community
Social ?
Social Publishing
Social Networks
Community
Social Bookmarks
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Focus area for today
Authoring
Curation
Distribution
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Agenda

• Where have we been?
• Where are we now?
• Where can we be?
• What has been
• what is
• what
  could be the role of publishers.

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Where have we been?

• 1880s to 1996
• Hard Copy
• Journals
• Books

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Where have we been?

• 1991 to 1995
• TULIP
• 43 Journals
• Scanned images
• OCR
• Raw ASCII

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Where have we been?

• 1996
• Provided the solution
• Search
• Browse
• Alerts

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Where have we been?

• Branded Communities
• Physics Direct
• Math Direct

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Where are we today?

• Today
• More features
• More content

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What are publishers doing?

• Experimenting

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What is the community doing?
Browser Add-ons
Scraping
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A tug of war

• Publishers want control
• Community is attempting to take control
• Is there an amicable middle-ground?

Information
Publishers
Community
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Where can we be?

• Less More or More Less
• Evan Williams Twitter
• Do users want/need all these features?
• Should (could) we provide the XML?
• Should (could) we let customers be the publisher?
• Should (could) we let customers create
  communities within our platforms?

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Article Community Focal Point?
Social
Community
Article
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Where can we be?
How would the community present an Article? What
does the publisher need to provide?
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Where can we be?

• Publisher provides the framework
• Friendly APIs and XML
• Place for apps to run
• Demo
• Community provides/builds the ideas
• Article 2.0 Contest
• Elsevier Grand Challenge

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Article 2.0 Contest

• Contest Theme What if you were the publisher?
• Demonstrate how scientific research articles
  should be presented on the web by leveraging the
  Article 2.0 web services.
• Contest details
• Four months (9/1/2008 to 12/31/2008)
• Cash prizes (1st 4000, 2nd 2000, 3rd 1000)
• Content
• 7500 full-text XML articles (and images)
• 25 journals (mix of HS and ST)

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Article 2.0 Web App
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Article 2.0 Mobile App
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Article 2.0 Desktop App
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What if?
Publisher 2
Publisher 1
Discover
Publisher 3
Publisher 5
Publisher 4
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Can it work?

• DOIs and CrossRef
• OpenURL and Local Resolvers
• CrossCheck

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The Future?

• Publishers
• Provide canvas
• Provide common API(s)
• Provide common XML(s)
• Support apps
• Community
• Develops apps
• Share apps

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Questions?
Darin McBeath d.mcbeath_at_elsevier.com