The MicroBlog: Saying it all in 140 Characters

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The Micro-Blog Saying it all in 140 Characters

Vince Buscemi VP Operations Mindgrub
Technologies LLC vince_at_mindgrub.com _at_vincebuscemi
Todd Marks President CEO Mindgrub
Technologies LLC todd.marks_at_mindgrub.com _at_mindgrub
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The Micro-Blog Saying it all in 140 Characters

• Evolution of Social Media
• What is Twitter
• Twitter Applications
• Twitter Adoption
• Case Studies
• Demonstration
• Out-There Twitter

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Evolution of Social Media
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Google Trends Social Media
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Definition of Social Media

• Social Media can take many different forms,
  including Internet forums, weblogs, social blogs,
  wikis, podcasts, pictures and video. Technologies
  include blogs, picture-sharing, vlogs,
  wall-postings, email, instant messaging,
  music-sharing, crowdsourcing, and voice over IP,
  to name a few. 1
• 1http//en.wikipedia.org/wiki/Social_media

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Web 1.0 Roots Social Text

• Chat, Discussion Boards are HOT!

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Web 2.0 Progression Social Networking

• Usenet ? Wikis ? ICQ Friendster ? LinkedIn ?
  MySpace ? Facebook ? Twitter

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Evolution of Social Networking

• Information is
• Getting easier to send and digest
• Delivered in small multiple bursts
• On the move via mobile devices

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What is Twitter?

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What is Twitter

• Twitters fundamental question is what are you
  doing?
• Users have 140 characters to describe what they
  are doing
• Users can text to 40404 and it shows on their
  account
• Twitter messages are made available via RSS
• There are several third party applications that
  can display the RSS and make meaningful
  relationships between data and users.

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Twitter Terminology (top 10)

• _at_user Referencing another user in a post
• Direct Message (D user) to send a message that
  only you and the receipiant can see.
• Hash Tag () Referring to a searchable keyword
  / phrase in a post.

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Twitter Terminology (top 10)

• tweet(ing) the act of posting to Twitter.
• retweet bringing a previous tweet conversation
  or reference back into the current conversation.
• tweeter/twitterer a user of Twitter.
• twittering to send a Twitter message.
• tweeple Twitter people, Twitter members, Twitter
  users.

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Twitter Terminology (Continued)

• tweeps Twitter people that follow each other
  from one social media/network to another.
• tweetup when twitterers meet in person - a
  Twitter meet up.
• twalking walking while twittering via text.
• tweetaholic someone addicted to Twitter, so much
  so that it may be an actual problem.

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Twitter Shorthand (SMS Shorthand)

• 2 to, too, two
• 4 for, four
• abt about
• B4 before
• b/c because
• B4N bye bye for now
• BTW by the way
• chk check
• cld could

• da the
• deets details
• DM direct message, as in "DM me so I can
  send you more info"
• fwd forward
• GR8 great
• IMHO in my honest/humble opinion
• j/k just kidding

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Twitter Shorthand

• ur you are
• w or w/ with
• w/e weekend
• w00t! excitement
• wld would
• wtf what the f
• y/w you're welcome

• l8r later
• njoy enjoy
• ppl people
• plz please
• RT retweet
• ru are you
• thx thanks

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Twitter Adoption

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Google Trends Twitter
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Google Trends Twitter
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Celebrity Adoption

• Brittney Spears
• Lance Armstrong
• Oprah
• Steven Colbert
• Barak Obama
• John Cleese
• Ashton Kutcher
• Todd Marks
• Vincent Buscemi

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Celebrity Adoption (Ashton Kutcher)
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Twitter Applications

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http//www.twitter.com
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(AIR) TweetDeck
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(iPhone) Tweety (3) Twitterific (free)
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Case Studies

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_at_cookbook (Recipes)

• New Eggplant Parmesan cvr3tom/sp/3T wine_at_low7m
  puree. Slice/oil2eggplant 15m_at_400F/205C. Dip w
  egg/crumbsp. Broilc parm. Srv on puree.
• Chocolate Cupcakes cream4T buttr/8T sug egg.
  Sift1/8t sodasalt/6T flour/4T cocoa/.25t bkgpdr.
  Mix all4T milk fill6cups. 20m_at_375F/190C.
• Darjeeling Soup fry leekonion/T butter.
  Simmer15m2c cauliflr/1tatercelery/4c Darj
  tea/sp/bay. Rmv bay puree6T milk. Srv w
  nutmegpep.
• Garlic Chicken mix 2lb/kg chickn/20whlclvgarlic/t
  oreganorosemry/4T vermoutholvoilcelerywine/ch
  op lemon/sp. Cvr h_at_350F/177C uncvr9m.

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_at_600Block (Restaurant Specials)

• Miss Shirleys' downtown location now serving
  weekend brunch 8am to 4pm w/ outdoor seating.
  Gotta be a shorter wait than Blue Moon, right?
• RT _at_thefrontrowe Amish Outlaws _at_Luckie's 4/24. No
  cover before 930. 2.50 drinks...9-11 when you
  mention my name. http//twtvite.com/xpd7lq
• I scream, you scream, we all scream for...FREE
  CONE DAY at Ben Jerry's. Today 12pm to 8pm.
  http//budurl.com/icecream
• Regi's, Duclaws, Tapas Teatro, Alexander's
  Tavern, Green Turtle, Todd Conner's, Bonaparte,
  Nanami, Kali's Mezze outdoorseating
• Is it 5 yet? Little Havana, Ra Sushi, Wharf Rat,
  Mama's, Woody's, Shuckers, Ale Marys, Wine
  Market, Joe2...others??? outdoorseating

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_at_tgob (2 Guys On Beer)

• Episode 065 - Wells Banana Bread Beer, Innis and
  Gunn Original Oak Aged Scottish Beer - The Innis
  and Gunn was aaawesome!
• 120 minute IPA. Wow. That's something insane.
• _at_harvrock just stumbled across it! 11 a bottle
  in Philly - totally worth it.
• MGD for the Phillies home opener. Don't judge us.
• Sam Adams Boston Lager while watching the
  Villanova / UNC game. Sometimes you just gotta
  get back to basics.

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Baltimore Crime Beat
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Demonstration

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Demonstration

• In the middle of _at_mindgrubs pres w/
  _at_vincebuscemi on the micro-blogging Twitter
  _at_nabshow. nab09

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Far-out Twitter

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Thought Tweeting
http//nitrolab.engr.wisc.edu/media/P3Twitter.mov
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Tweeting Plants
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The Micro-Blog Saying it all in 140 Characters

• Evolution of Social Media
• What is Twitter
• Twitter Applications
• Twitter Adoption
• Case Studies
• Demonstration
• Out-There Twitter

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Questions? (www.mindgrub.com/NAB)
Vince Buscemi VP Operations Mindgrub
Technologies LLC vince_at_mindgrub.com _at_vincebuscemi
Todd Marks President CEO Mindgrub
Technologies LLC todd.marks_at_mindgrub.com
_at_mindgrub