. Combining Theoretical Knowledge and Practical Application

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2005 2??
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Course Overview
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. Combining Theoretical Knowledge and Practical
Application . Academic/Consulting Approach to
Problem Solving . Theoretical Knowledge from
Readings, . Lectures, Websites . Practical
Applications
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Why Build Theoretical Knowledge?
Role of Theory Organizes Arguments, Describes
Cause-and-Effect Relations, and Predicts
Outcomes Without Theory, Proposed Solutions to
Business Problems are Hunches, Guesses, or Ad Hoc
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Sources of Theoretical Knowledge
Readings (Text, Articles, WebPages) Lectures Group
Interactions
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Practical Applications
Financial modeling Activity-based
costing Activity-based management Customer
profitability Hospital performance
measurement Others.