Delivering Values for members

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Delivering Values for members

• Alain Schlesser CV
• 1st Eurochambers Academy, Westerham
• Eurochamber Congress, Nicosie

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Keywords from Eurochamber Academy

• Barbarians at the gate
•  competition 
•  affected 
•  strategy 
•  results 
•  missed opportunities 
• Strategy for Chamber
•  mapping out competition 
•  fundamental/legal missions 
•  core values 

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Planning

• Part 1 About our heterogeneity
• Part 2 How to survive and develop?
• Part 3 From strategy to delivering values for
  members
• Part 4 A large range of products and services

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Part 1 About HeterogeneityWho we are ?

• Legal objectives?
• profit
• non profit
• independant
• public private partnership
• public service
• other

• Where do we come from?
• local/national decision
• how old
• budget
• political influence
• other

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What about our environment?

• Answers to the questionaire
• Do we  hide  the same structures?
• CCI have evolved diversely because of the
  local/national and political/economical
  environment
• What are our common objectives?
• Richard Normann?
• The 1599 spirit ?
• or making money
• Take home what is really the mandate of my CCI?,
  What is my mission as a manager?

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The fundamental strategic problem of the local
community to become a good  home  for value
creation in a global competition between
 homes . (Richard Normann)
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The 1599 Spirit (Henry IV, Napoleon)

•  Représenter,animer,servir, les intérêts
  généraux du commerce de lindustrie et des
  services pour promouvoir le progrès économique et
  social 

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The Emperor and the Barbarians

• Roman empire
• Russian empire
• IBM
• Kodak
• Polaroid
• GM

• DEC
• Apple
• Compaq
• Xerox
• Alcatel
• CCI???

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These Emperors had

• Capital
• Skills
• Excellent RD

• Courage?
• Perceptiveness?
• Business sense?

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We are emperors!!!

• Public examples
• Private examples

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 Cest penser faux qui donne des pieds dargile
aux colosses économiques  (A-Y
Portnoff)
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Part 2 How to survive and develop? define a
strategic vision!

• Where there is a will there is a way
• With a prooved methodology
• Keeping in mind the Heisenberg uncertainty
  principle
• And the fact that it will be your vision of the
  world
•  I had a Dream 
• Communicate your vision

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We cannot have all the information about any
system that would be necessary for its complete
description (Heisenberg)
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An already applied methodology

• Take a specialist consultant
• Gather basic documents,annual reports, audits,
• Open your radar, collect  strange, choking new
  ideas 
• Seminar with your staff(select items, analyse
  weak and strong points, create scenarii, create
  strategic responses)

• Seminar with your board
• Decide the strategy
• Promote it (in and outside)
• Decline it in annual operational objectives
• Create indicators
• Include them in the annual interviews of your
  team
• Annual review with the staff
• Annual review with the board
• Integrate in your quality insurance system

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Part3 From strategy to delivering value for
members

• The three aims of any organisation
• The three jobs of all CCI ?
• The three attitudes in the French CCIs
• Three ways to move from the actual position
• One Strategic attitude!!!

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Where is the client?

• Organigram?
• ISO 90012000
• Who speaks for him?,Who pay for him?
• Dont miss your actual/next client

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Part 4 a large range of products and services

• Portscommerce, fish, sailing
• Airports
• Congress centers and fairs
• Nurseries, Science parks
• Training initial,permanent, apprentissage, high
  scholls, technical, langages, holidays..
• Tomorrow optical fibers networks

• Consultants for commerce, industry,
  production,export, environment,
  tourism,management
• Create and transmit companies
• Advice collectivities

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My Conclusion

•  Emperors can survive, be a barbarian but keep
  your values or quit the CCI network