Beyond the Backroom - PowerPoint PPT Presentation

1 / 19
About This Presentation
Title:

Beyond the Backroom

Description:

Utilize grassroots and third parties to give the industry a respected and ... Other third parties? What will your opposition say? How will you counter their argument? ... – PowerPoint PPT presentation

Number of Views:400
Avg rating:3.0/5.0
Slides: 20
Provided by: kevinl80
Category:
Tags: backroom | beyond

less

Transcript and Presenter's Notes

Title: Beyond the Backroom


1
  • Beyond the Backroom
  • Integrated Public Policy Campaigns

2
Public Affairs
  • Influence public policy outcomes, educate (but
    not advocate) issues before Members of Congress
  • Utilize tools such as grassroots, coalition
    building and the media to advance our position
  • Work hand-in-hand with lobbyists to achieve
    public policy objectives

3
The Evolving Terrain
  • More than 300 new Members of Congress since 1990
  • New faces, new agendas, less issue knowledge
  • Congressional reforms term limited committee
    chairs, campaign finance and gift reform has
    shifted focus to generating alternative pressure
    points (constituents, third parties and the
    media)
  • Technology has enabled the general public to
    follow Congress more closely than ever before

4
Lobbying in Todays World
  • Lobbying today is highly specialized (D, R,
    House, Senate, tax, trade, or subset such as
    Senate Democrat tax lobbyist)
  • Traditional back room maneuvering and deal making
    no longer achieve the same results
  • Experience and relationships are key, but often
    times not enough
  • Well-integrated advocacy campaigns prove greater
    results in an ever changing legislature

5
Principles in Action
6
Obesity Trends Among U.S. Adults 1985
Source Mokdad A H, et al. J Am Med Assoc
199928216, 200128610.
7
Obesity Trends Among U.S. Adults 1991
Source Mokdad A H, et al. J Am Med Assoc
199928216, 200128610.
8
Obesity Trends Among U.S. Adults 1997
Source Mokdad A H, et al. J Am Med Assoc
199928216, 200128610.
9
Obesity Trends Among U.S. Adults 2001
Source Mokdad A H, et al. J Am Med Assoc
199928216, 200128610.
10
ChallengesAttention to Obesity Issues
Intensifying
11
Challenges 2003 Food Health Activity in the
States
NH
VT
WA
ME
MT
MA
ND
MN
OR
MI
WI
NY
ID
SD
RI
WY
PA
IA
CT
NE
IN
OH
CA
NV
IL
NJ
UT
WV
CO
VA
MO
DE
KS
KY
TN
MD
OK
SC
AK
AZ
NM
AR
NC
GA
MS
AL
TX
LA
FL
Selective Taxes
School Food Beverage Marketing/Advertising
Restrictions
HI
Study/Task Force

12
Objectives
  • Stem the tide of state and federal legislative
    restrictions on advertising/marketing and food
    and soft drink bans
  • Educate legislators and the media on the need for
    a balance between fitness and nutrition

13
Strategy
  • Utilize grassroots and third parties to give the
    industry a respected and effective voice in state
    legislatures and the media
  • Move from defense to offense and be part of the
    solution
  • Target primarily decision makers and influencers
    in Washington and in other key states

14
Identify Advocates
  • Identify more than 4,500 media, medical/health
    groups, parents and teachers, advocacy
    organizations, academics involved in the issues
    surrounding fitness and nutrition
  • Target legislators and staff, regulators with
    regular contact via mail, mailings, events

15
Results (ongoing)
  • Moderate the national debate (and actually shift
    the debate from food to finding the balance
    between calories in/calories out.) within
    Congress, legislatures and the media
  • Continuing to defeat (or moderate) legislation in
    the states

16
Putting Your Skills to the Test
17
Whats in a Campaign
  • What is my definition of success? And will it
    evolve overtime?
  • Whos best to advocate on your behalf? Your
    organization? Other third parties?
  • What will your opposition say? How will you
    counter their argument?
  • How public of an issue do I want this to become?
    Will it impact my brand in positive light?

18
Exercise
  • U.S. Rep. John Smith (D-MA) introduced HR 2168, a
    bill to tax owners of light trucks and SUVs to
    assist the EPA in meeting new clean air
    standards.

19
Facts to Remember
  • Washington is intrinsically a small town
    --todays enemies may be tomorrows friends
  • When faced with a challenge look to your enemys
    enemy (they may be your friend)
  • No issue is black or white
  • No substitute for experience
  • Lobbying is hard workits not all about
    fundraisers and dinners with legislators
  • Lose the arrogancetodays staff assistant may be
    tomorrows leg director
  • Follow the rules! Unlike other industries, if
    you dont you can go to jail!
Write a Comment
User Comments (0)
About PowerShow.com