digital marketing course

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SEO Strategy

• BY PARTH SHARMA

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TECHNICAL SEO
TYPES OF SEO
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ON-PAGE SEO
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KEYWORDS
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ABOUT SEO
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OFF-PAGE SEO
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Table of Contents

• IT Comprises ON-Page,Technical and OFF-PAGE seo

• THIS SEO MAINLY DEAL WITH CONTENT ON PAGE

• Full form of SEO is
• Search engine optimization

• THIS SEO DEALS WITH TECHNICAL ASPECTS OF WEBSITE

• ALL ABOUT TYPES OF KEYWORDS

• THIS SEO MAINLY FOCUS ON BACKLINK FORMATION

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SEO
Search Engine Optimization

• SEO stands for Search Engine Optimization. It's
  the process of making your website more visible
  and rank higher in search engine results pages
  (like Google, Bing, etc.)

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Search
QUERY
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SERPs
Results Page

• Whenever any user perform a query on search bar
  of search engine,it give some results related to
  that query on a page that page is known as Search
  Engine Result Page.

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ON-PAGE SEO

• On-page SEO (also called on-site SEO) is the
  process of optimizing webpages and their content
  for both search engines and users. It can help
  rank pages higher on Google and drive more
  organic traffic.
• Here are some key components of on-page SEO in
  simple terms
• Content Quality and Relevance Your content
  should be high-quality, relevant to your
  audience, and provide valuable information. This
  includes using relevant keywords naturally within
  your content.
• Title Tags These are the titles of your web
  pages that appear in search results. They should
  accurately describe the content of the page and
  include relevant keywords.
• Meta Descriptions These are brief summaries of
  the content on your web pages. While they don't
  directly impact rankings, they can influence
  click-through rates from search results.
• Heading Tags (H1, H2, etc.) These are used to
  structure your content and make it easier for
  both users and search engines to understand. The
  main heading (H1) should typically include your
  primary keyword.
• Image Optimization Images on your website should
  be optimized with descriptive filenames and alt
  text that includes relevant keywords.

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OFF-PAGE SEO

• "Off-page SEO" (also called "off-site SEO")
  refers to actions taken outside of your own
  website to impact your rankings within search
  engine results pages (SERPs) and to influence how
  people discover and engage with your content. 
• Here are some key components of off-page SEO
• Link Building This is one of the most crucial
  aspects of off-page SEO. It involves getting
  other websites to link back to your site. Search
  engines like Google consider backlinks as "votes
  of confidence" for your website's quality and
  relevance. The more high-quality and relevant
  backlinks you have, the better your site's
  authority and ranking potential.
• Local SEO If your business serves a local
  audience, optimizing your online presence for
  local searches is crucial. This involves getting
  listed in local directories, optimizing Google My
  Business profile, and garnering positive reviews
  from local customers.
• Guest Blogging Writing and publishing articles
  on other websites within your niche can help you
  reach new audiences, establish your authority,
  and earn valuable backlinks to your site.

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Authority

• Page Authority

• Domain Authority

• In simpler terms, Domain Authority provides a
  score, typically on a scale from 1 to 100, that
  indicates the overall authority or credibility of
  a website.

• Page Authority, in simple terms, refers to a
  metric that predicts how well a specific webpage
  is likely to rank in search engine results pages
  (SERPs)

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Do Vs No follow
DO FOLLOW LINKS
NO FOLLOW LINKS

• A follow backlink (also known as a dofollow
  backlink) is a hyperlink that passes authority or
  "link juice" from one webpage to another.

• A nofollow backlink is a hyperlink with a special
  HTML attribute called "nofollow." This attribute
  instructs search engine crawlers not to follow
  the link or pass any authority from the linking
  page to the linked page.

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What is Technical SEO?
What does it involve?
TECHNICAL SEO
Why is it important is it rt

• It's about optimizing your site's infrastructure
  and ensuring that search engines can crawl,
  index, and understand your content effectively.

• . If your site has technical issues, it might not
  show up in search results or rank as high as it
  could.

• involves various tasks such as optimizing website
  speed, ensuring mobile-friendliness, fixing
  broken links, improving website structure
  creating an XML sitemap, and implementing
  structured data markup (schema.org)

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Sitemap
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Robots.txt
Robots.txt file

• A robots.txt file is a text file placed on a
  website's server to instruct web robots (often
  called "bots" or "crawlers") how to interact with
  pages on their site.

User-agent Disallow /private/ Disallow
/admin/
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KEYWORDS

• Keywords are specific words or phrases that
  people use when searching for information on
  search engines. They are crucial in search engine
  optimization (SEO) and digital marketing
  strategies as they help websites rank higher in
  search engine results pages (SERPs) when properly
  optimized. Keywords can be categorized into
  different types based on their characteristics
  and usage.
• Here are some common types of keywords
• Short-Tail Keywords Also known as head keywords,
  these are brief and general terms consisting of
  one or two words. They usually have high search
  volume but are also highly competitive. Example
  "shoes", "travel".
• Long-Tail Keywords These are longer and more
  specific phrases, typically containing three or
  more words. Long-tail keywords have lower search
  volume but are often less competitive and more
  targeted. Example "best running shoes for
  women", "affordable hotels in New York City".
• LSI Keywords (Latent Semantic Indexing) Keywords
  that are semantically related to the main
  keyword. They help search engines understand the
  context and relevance of a webpage's content.
  Example For the keyword "apple", LSI keywords
  could include "fruit", "iPhone", "MacBook", etc.

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Search Intent of Keywords
INFORMATIONAL KEYWORD TRANSACTIONAL KEYWORDS NAVIGATIONAL KEYWORDS
Keywords used when people are seeking information or answers to their questions. Example "how to tie a tie", "history of Ancient Rome". Keywords indicating the intent to complete a transaction or take a specific action, such as making a purchase, signing up for a service, or downloading a file Example "buy iPhone 13", "book flight to Paris", "download free e-book" Keywords used when people are searching for a specific website or webpage. These often include brand names or specific URLs Example "Facebook login", "OpenAI blog".
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Rank Factors
Authority
Trust
Relevance

• Mercury is The closest planet to the Sun and the
  smallest one in the Solar System

• Saturn is a gas giant and has rings. Its
  composed mostly of hydrogen and helium

• Mars is the second-smallest planet in the Solar
  System, being only larger than Mercury

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