How to improve your ratings & reviews

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How to improve your reviews rating

• Table of Contents
• Why reviews rating are important
• Tips ways to improve your rating
• How Lumia can help you in improving your reviews
  rating

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Why are reviews ratings so important

• Customers write reviews to express their opinion
  about the product or service provided by the
  company. They share their experiences so that
  others can have a better understanding of your
  products services. Many people read such
  reviews before making a purchase or utilising
  your services.
• Reviews are important for the following reasons
• Improves SEO, specially local SEO
• Impacts buying decisions
• Builds trust confidence
• Improves Sales
• Help you in identifying trends

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• Influence purchasing decisions
• Better understanding of customers their
  expectations
• Helps in improving customer service
• Social Proof Credibility
• Edge over Competition
• Encourage Customer loyalty
• Improve Ranking
• Reviews generate Reviews
• Builds Reputation
• Increase Engagement
• Build Relationships with Customers
• Increases Visibility
• Improve your Products Services
• Gives you knowledge about your competitors

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Tips Ways to Improve your Ratings Reviews

• Respond to bad review
• Start conversation with customers
• Respond to positive review
• Personalize your message
• Reward encourage customers to review
• Add Customer Testimony to Website
• Automate Process
• Offer incentive
• Use Social Media Influencers
• Mobile Friendly
• Participate in more interaction
• Easy process of rating review

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• Hold Contest
• Proactive Customer Service
• Ask for reviews
• Send purchase follow up email
• Include Call To Action or QR Code on physical
  inventory or location
• Optimize Google MyBusiness
• Create Review landing page
• Utilize video Testimonials
• Host Webinar or Workshops
• Have Multiple ways to collect review
• Improve your App
• Reshare reviews on social media

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Respond to Negative Reviews

• Never ignore your reviews, Specially the negative
  reviews. Always respond to your negative reviews
  politely and try to resolve their issue. If you
  dont respond to your negative reviews, It can
  lead to a bad reputation.
• Responding to negative reviews gives you a sense
  of confidence and the power to influence
  customers opinions. Also it gives you an
  opportunity to provide solutions to your
  customers.
• By responding to negative reviews, you not only
  provide solutions but also attract potential
  customers. A research conducted by Podium, found
  that by 56 customers actually changed their mind
  after reading response to review.
• It also gives confidence to customers as well
  that if in case during the business, things go
  wrong, the issue will be resolved soon.

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Start Conversation with Customers

• Try to start a conversation by asking Open-ended
  questions. It provides ample amount of
  information to you, How customers perceive your
  product or service or changes they want to make.
• With the help of open ended questions data you
  can adapt your product or service according to
  customers desires.
• It also ensures that you care about your
  customers opinions. Customers feel that their
  opinions values to you and it foster loyalty.
• A study from Wunderman found that 79 of
  customers chose to purchase with brands that
  demonstrate that they care and value your opinion.

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Respond to Positive Review

• Responding to negative feedback is important but
  never forget your customer who give you positive
  feedback. You should thank them for leaving a
  positive feedback.
• When you respond to your customers, They feel
  valued and engage more with you. They can spread
  positive word of mouth.
• Also when you respond to reviews, You signal
  potential customers that you care about their
  opinion.

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Personalize your message

• When you draft a message that contain their
  personal details such as name, customer feel
  extra special and connected.
• When you express that you understand their needs
  and try to provide a customized solution to them,
  they feel more engaged and gives you an edge over
  the competition.
• If you have customers data, then you can send
  special birthday wish as well.

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Reward encourage customers to review

• According to the study conducted by Harvard
  Business Review, Customers who were offered an
  incentive wrote reviews with 40 more positive
  tone than those who did not get any incentives.
• Even a small incentive can encourage customers to
  leave a review who otherwise would not have.
• Incentives can be free membership, points in
  loyalty programs, free product trial etc.

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Add Customer Testimonials to Website

• The more reviews your website has the more people
  will trust you.
• If your customers leave a positive review, you
  should share them on social media and your
  website.
• Also, when customers see that you have
  highlighted their feedback, they feel motivated
  to leave more positive reviews.

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Automate Process

• It is difficult to read and analyze thousands of
  reviews, but at the same time it is important to
  analyse them.
• For this you need automation.
• Lumias review management software will
  automatically analyse your rating, filter them
  and makes you rank higher on Google.
• Automation Process is time saving and efficient
  in filtering and monitoring reviews.

13
Offer Incentives

• You can offer an incentive to any random customer
  who leaves a review. This can be done once in a
  month. You can also offer some token of
  appreciation to your reviewers.
• It can boost your volume of reviews. Although you
  should follow this practice for your website. As
  FTC guidelines and sites like Google and Facebook
  advice not to incentivize all reviews for
  business purpose.
• Incentives can be special access to content,
  giveaways, discount, etc.

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Use Social Media Influencers

• Participate more actively in social media
  interactions. Try to be a part of the
  communities.
• People who engage in conversations with you on
  social media tend to be more connected and loyal
  to you.
• You can approach social media influencers as well
  to review your product or service. It will also
  attract potential customers to your business.

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Mobile Friendly

• Make sure your website is mobile friendly.
  Nowadays majority of customers use mobile phone
  to check or leave a review. So your website
  should be well optimized for mobile devices.
• If youre using email, then your links should
  transfer well
• to mobile devices as well.

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Participate in more interactions Ask for reviews

• You should participate in more interaction on
  social media and ask for reviews from your
  buyers. Encourage them to leave a feedback or ask
  them about their experience and recommendations.
• Whenever they leave a review, respond to them
  more sincerely and try to provide solutions to
  their queries or recommendations.

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Easy Process of Reviewing Rating

• Make sure your process of reviewing is easy and
  simple. There are many ways to streamline your
  process of reviewing.
• In case, youre sending emails then include a
  direct link.
• You should set up a review station in app store,
  setup review landing page, etc.
• Customers will not leave a review for your
  business if the process of reviewing is
  complicated.

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Hold Contests

• Hold special contests to attract more reviews.
  You can encourage people to submit a review as
  their entry form for a contest to win a gift card
  or discount.
• You can select a winner by a lucky draw or
  someone who leaves a well written review for your
  products. You can make this process easy by
  providing a link Write a Review on the product
  page and the winner will be notified via emails.

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Proactive Customer Service

• Your staff should be innovative and motivated.
  Responding to thousands of reviews is not easy
  but it is essential to respond to them. Your
  staff should be well trained in responding to
  different types of queries and reviews.

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Send Purchase follow-up email

• Post purchase email requests for review have a
  higher response rate.
• Make sure you send such emails within 24 hours of
  delivery for best results.
• Whenever the customers respond or leave a review,
  respond to them or try too solve their queries ar
  the quickest way possible.

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Include Call To Action with QR Code on physical
inventory or location

• In your shipments or physical purchase of the
  customer include paper invoices or any other
  marketing materials then you can create and
  include a call-to-action with a QR Code. When the
  customer scans the QR code, they are taken to the
  review landing page and can submit a review.
• It is an easy and time saving way to collect more
  reviews.

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Optimize Google Business Profile

• Many people use Google as a search engine. It is
  the place where many people can find you, So make
  sure all the information listed on Google
  Business Profile is accurate. The more optimized
  and up-to-date your GBP is, the more customers
  will choose your business over your competitors.
• Make sure all the relevant information such as
  business name, phone number, address, hours of
  operation, website etc is updated. Engage with
  your customers by responding to their reviews.
• Lumias review management software can help you
  in optimising your business GBP, it will make
  ensure your listings are accurate and easy for
  customers to find and engage with your business.
  It also Filters your reviews. This will increase
  your businesss online visibility.
• Set up Google Alerts to monitor online feedback.

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Create Review Landing Page

• By creating a review landing page on your website
  you can encourage customers to leave a review for
  your business.
• It collects and showcases customer feedback. You
  can consolidate reviews from various platforms,
  making it easy for customers to leave a review.
• Also it is a important tool in attracting new
  customers and increases visibility and act as
  social proof

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Utilize Video Testimonials

• Video Content attract more attention and are more
  engaging.
• By creating video testimonials, You invest in the
  voice of the customers and use their words to
  attract more potential customers. It instills
  trust in customers. Also by creating video
  testimonials you can stand different from your
  competitors.
• You should encourage your customers to leave a
  positive feedback. Once they agree, You should
  shoot a well lit video with clear audio. Motivate
  your customers to speak as naturally and
  honestly. It should not be scripted. Testimonials
  work best when they look real.

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Host Webinar or Workshops

• Webinar Workshop helps you in engaging directly
  with your customers, answer their questions and
  encourage them to leave a review. By providing
  valuable information to them, you build trust
  amongst them.
• Hosting a webinar positions your business as a
  trusted authority and increase your reputation.
• It creates a feeling of trust and community.
  Making your customers your brands advocate.

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Have multiple ways to collect reviews

• Online reviews are just one source of collecting
  customer feedback.
• There are many other ways to collect review as
  well
• Using Text Messages
• Surveys
• Customer interaction data from your business
  texting
• Physical outlet or location by placing a QR code
• Social media
• Verbally asking questions
• Apps

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Improve your App

• Make sure your application is well optimized and
  collect feedback easily.

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Reshare reviews on social media

• A study was conducted, where customers said that
  positive reviews make them trust a business. One
  of most efficient way to collect more positive
  reviews is by sharing customer feedback or review
  via social media.
• This works as a social proof.

How Lumia can help you in improving your reviews
ratings

• Optimise your Google Business Profile
• Setup QR Code
• Filter, Monitor and Analyse your review
• Integrate Social Media
• Setup Automation Process