Top 7 Reasons Why You Need App Localization?

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Top 7 Reasons Why You Need App Localization?
A Kirti - ?? September 27, 2023 - ? APP
Localization Services - 0 0 Comments App
localization is more vital than ever in todays
globalized environment. You may reach a larger
audience, increase downloads, and enhance income
by localizing your software for multiple areas.

• Reach A Wider Audience
• There are approximately 8 billion people on the
  planet, yet only a tiny percentage of them speak
  English as their first language. You may reach a
  much larger audience and grow your user base by
  localizing your software for several languages.
• For example, if you just provide your app in
  English, you would lose out on the whole Chinese
  market, which has a population of over 1.4
  billion people. That is a large number of
  prospective users!
• Increase Downloads
• According to studies, consumers are more inclined
  to download and utilize programs that have been
  translated in their native language. This is
  because they feel more at ease and engaged with
  applications that are simple to comprehend and
  use.

2

• According to App Annie, localized applications
  are downloaded 2.6 times more than non-
  translated apps.
• Boost Revenue
• You may increase your revenue by localizing your
  app and reaching a larger audience.
• This is due to the fact that consumers are more
  inclined to spend money on applications that have
  been translated in their native language.
• According to a Localytics research, localized
  applications produce 19 more revenue than
  non-localized apps.
• Improve User Engagement
• Localized applications/apps are more appealing to
  consumers since they are easier to comprehend and
  utilize. Longer user sessions, better reviews,
  and more return users may all result from this.
• According to a survey conducted by Mobile App
  Radar, localized applications have a 15 higher
  retention rate than non-localized apps.
• Increase Brand Awareness
• Localization of your app is an excellent approach
  to raise brand exposure in new areas. Users are
  more likely to remember and suggest your app if
  they see it in their local language.
• According to a Nielsen survey, 66 of customers
  are more inclined to buy from firms that give
  information in their local language.
• Stay Competitive
• In todays worldwide industry, localizing your
  software is more crucial than ever if you want to
  remain competitive. Many of your rivals are
  undoubtedly already localizing their
  applications, putting you at a competitive
  disadvantage.
• According to an IDC report, 72 of organizations
  feel that localization is critical for global
  success.

3

• How To Localize Your App
• There are a few things you need to do to localize
  your app
• Choose The Right Languages Choose the languages
  for which you wish to localize the app. This will
  be determined by your target market and budget.
• Translate Your App Once youve decided on the
  languages, youll need to translate the content
  in your app into those languages. A professional
  translation firm or a machine translation service
  can handle this.
• Localize Your Apps Assets Along with the text,
  you must also localize your apps assets, which
  include photos, icons, and videos. This includes
  ensuring that the assets are culturally suitable
  and represent the local culture.
• Test Your Localized App Once your app has been
  translated and localized, you must test it to
  ensure that it functions correctly and provides a
  decent user experience.
• Additional tips for app localization
• Involve Native Speakers It is critical to
  include native speakers of the target
• languages while translating and localizing your
  app. This will aid in ensuring that the
  translation is correct and the app is culturally
  suitable.
• Use A Translation Memory Tool When translating
  your app, a translation memory tool may help you
  save time and money. This program can preserve
  and reuse
• translated text, saving you from having to
  translate the same item many times. Test Your
  Localized App With Real Users Once you have
  translated and localized your app, it is
  important to test it with real users to make sure
  that it is
• unchecked Easy To Understand And Use the app
  should be simple to browse and use, even for
  users who do not speak the language.
• unchecked Culturally Appropriate The apps
  target market should be culturally appropriate.
  This includes utilizing the right currency, date
  and time format, and addressing users properly.
• unchecked Free Of Errors The app should be
  error-free, with no typos or grammatical errors.

4
You can test your localized app with real users
by Beta Testing Your App Beta testing is a
terrific approach to gather real-world feedback
on your translated software. You may utilize a
beta testing platform or hire beta testers from
your target market. Conducting User Surveys
User surveys are an excellent method to get
feedback on particular areas of your translated
app, such as translation quality, cultural
appropriateness, and overall user
experience. Using A Localization Testing Service
You may use a localization testing service to
test your translated app with a team of native
speakers. If you need to test your app in several
languages, this is a wonderful choice. Once you
have tested your localized app with real users,
you can make any necessary changes before
releasing it to the public. Conclusion Localizing
your app allows you to reach a larger audience,
increase downloads, increase revenue, and enhance
user engagement. If you want to succeed in the
worldwide market, you must localize your app.
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SERVICES, BEST APP LOCALIZATION SERVICES, NEED
APP LOCALIZATION, REASONS WHY YOU NEED APP
LOCALIZATION, WHY YOU NEED APP LOCALIZATION
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