Ford Motor Company Group

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Ford Motor Company Group 1
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History

• The Ford Motor Company started on June 16, 1903,
  Ten years later Henry Ford founder of the Ford
  Motor Company started the first moving assembly
  line in Highland Park, Michigan. The new
  assembly proved to be extremely efficient and
  they quickly out produced their competitors. With
  the number of cars in production and how easily
  they could be produced Ford was able to sell them
  affordably to almost all social classes and paid
  his employees a record breaking 5 dollars a day,
  which was unheard of at the time.

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Ford overview

• The World Headquarters of Ford Motor Company is
  located in Dearborn, Michigan
  
• There are approximately 300,000 current
  employees
  
• 108 plants worldwide
• With eight affiliated automotive brands

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Mission, Goal and Strategy

• Goal- Our vision is to become the world?s leading
  consumer company for automotive products and
  services.
  
• Mission- We are a global family with a proud
  heritage, passionately committed to providing
  personal mobility for people around the world. We
  anticipate consumer needs and deliver outstanding
  products and services that improve peoples lives.
  
• Strategy - The customer is Job 1. We do the
  right thing for our customers, our people, our
  environment and our society. By improving
  everything we do, we provide superior returns to
  our shareholders.

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Product/Service Portfolio

• Service Portfolio
• Ford Motor Company, a global automotive industry
  leader based in Dearborn, Mich., manufactures and
  distributes automobiles in 200 markets across six
  continents. With about 300,000 employees and 108
  plants worldwide, the companys core and
  affiliated automotive brands include Aston
  Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda,
  Mercury and Volvo. Its automotive-related
  services include Ford Motor Credit Company.
• Product
• Ford Motor Company offers a wealth of variety to
  the automotive consumer. As we start our second
  century of business, we are in a position to
  appeal to the widest range of potential
  customers. Each of our automotive brands has a
  unique personality and holds a distinct place in
  the Ford Motor Company family.

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Vehicles sold
Total Vehicles 2006 2005 Change
March 21,355 18,949 12.7 January-March 48,16
7 44,530 8.2 Total Cars March 6,436 5,273
22.1 January-March 14,215 11,788 20.6 Tot
al Trucks March 14,919 13,676 9.1 January-Ma
rch 33,952 32,742 3.7
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Fords CEO

• William Clay Ford, Jr.
• Chairman of the Board
• Chief Executive Officer

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Hiring Procedure

• Fords hiring process is quick, thorough and
  personal using a two-step process
  
• Initial recruiting review and assess your
  credentials, experience and background, invite
  back for step two
  
• Leadership conference held at a Ford facility,
  meet with other employees, recruiters and
  managers, complete series of activities to asses
  skills

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Activities at Leadership Conference

• Workshops to learn more about Ford
• Interview with two managers in you area of
  interest
  
• Join small team and recommend solution to a
  current business issue
  
• Learn about products through activities like a
  facility tour
  
• Hiring decision is made at end of conference

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Three key success factors

• Technology - Improving the driving experience
  doing things such as equipping cars with
  televisions, terrain response technology for
  smoother driving, and voice recognition to
  control many functions, including navigation,
  phone, entertainment, climate control, the
  retractable roof, and personalization
  preferences.

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Three key success factors cont..

• Safety - Protecting you and your family Rollover
  protection and innovative restraint systems keep
  you safer in the event of an accident.
  
• Design - Ford believes that cars should not only
  be safe and technologically sound, but also nice
  to look at, for this reason Ford is constantly
  make new and innovative car models such as the
  new Focus ST, and Land Rovers new Range Stormer.

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Three key weaknesses

• Outsourcing - Because of outsourcing while Ford
  is increasing productivity and cutting cost, they
  are also firing a lot of their employees some of
  which have been there for years. So because of
  this Fords employee loyalty is decreasing.
• Quality - Though they have safe and innovative
  designs Ford has a reputation of making cars with
  poor quality. Since Ford makes their cars with
  the intentions of cutting costs they dont of ten
  use the most expensive parts, as a result their
  vehicles do not last as long as their competitors
  overseas.
• Customer loyalty - Because of the expendable
  manner in which Ford treats their employees,
  customers often label Ford as an unappreciative
  company, which lessons the Brand loyalty of the
  company.

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Technology

• Vehicles- Ford Motors have been pushing
  technology to its limits since the model T.
  Currently they are looking for fuel reducing
  engines and alternative fuel sources. Hydrogen
  engines are currently being researched.
• Production- the cars and trucks made on the
  assembly line in Fords factories are aided by
  advanced computers pushing robotics to their full
  potential.

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Technology (Cont.)

• Safety- Ford Motors is currently researching new
  cameras that are viewed in the dash board that
  help in backing up, changing lanes and even
  checking on kids in the back seat.

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Innovations

• UPS supply chain solutions
• Hybrid Cars and Ethanol Cars

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Downsizing

• Plant Shut downs
• Harperville, GA
• 2,000 workers

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Outsourcing

• Cheaper labor continues to move car manufacturing
  jobs outside the U.S.
  
• Recently Mazda signed a deal with IBM Japan to
  undertake the development and maintenance of
  Mazdas information system.
  
• Deal could be worth 50 billion yen in ten years.

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Conclusion

• Ford Motor Company is a very successful company
  even though they are going through some hard
  times right now.
  
• They have a very good business structure and they
  have maintained that through out the years.