Introduction to Advertising

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MIT School of Distance EducationIntroduction to
Advertising
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Introduction to Advertising

• The word advertising originates from the Latin
  word advertere. It means to direct someones
  attention towards a specific thing.
• According to Philip Kotler, Advertising is any
  paid form of non-personal presentation
  promotion of goods, services, or ideas by an
  identified sponsor.

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Objectives of Advertising

• Creating Value and Differentiation
• Increase in Sales
• Increase in Profits
• Creating Desires

• Introducing the New Product
• Introducing the Brand
• Creating Awareness
• Acquiring Customers
• Building Brand Equity

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Traditional Advertising Methods

• Broadcast Advertising Television ads and radio
  ads are the best examples of Broadcast
  advertising. They are cost-effective means of
  connecting with a large target audience.
• Direct mail advertising Brochures, flyers and
  other forms of printed materials sent in the
  email are all forms of direct email advertising.
• Outdoor Advertising Banners, billboards, and
  advertisements on public transportation are
  examples of outdoor advertising.
• Print Advertising It refers to traditional
  print media, including newspaper ads and magazine
  ads.
• Word of mouth It is a low-cost method of
  advertising. Word-of-mouth advertising relies on
  customers sharing their positive experiences
  regarding the service or product.

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Digital Advertising

• Display Advertising In this digital marketing
  strategy, companies design and place pop-up and
  banner ads on websites to expand their reach and
  target new audiences.
• Mobile Advertising Any mobile device with
  internet connectivity, such as smartphones or
  tablets, is a form of mobile advertising. It
  allows you to reach to the customers through
  apps.
• Podcast Advertising It can help you to reach a
  more targeted audience than advertising on the
  radio stations.
• Social Media Advertising Platforms like
  Facebook, Instagram, WhatsApp, and LinkedIn are
  essential in reaching a large audience at once.
• Video Advertising You can reach the audience on
  social media sites or streaming platforms with
  dynamic and engaging video ads.

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Why pursue PGDM in Marketing Management ?

• It is essential for a Marketing Management
  professional to learn how to understand,
  implement and measure advertising strategies for
  their organizational growth.
• The PGDM Marketing Management course focuses on
  creating, planning and implementing strategies
  that will help achieve the organization
  objectives.
• Learn to understand buyers needs, and market
  trends and adopt creative thinking with the PGDM
  Marketing Management course.

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Why MITSDE ?

• Develop analytical skills to forecast market
  movement, competitor strategies and growth rate
• Learn Marketing Information System tools for
  effective CRM, implementation of marketing
  strategies and perfect the marketing mix
• Evaluate and strategize according to the ethical
  and environmental scenario
• Apply knowledge of concepts and tools to develop
  creative marketing strategies and overcome
  challenges
• Learn the tools and techniques of Digital
  Marketing

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Potential Careers Opportunities

• Market Research Manager
• Product Promotion
• Market Research Analyst
• Product Marketing Manager

• Marketing Manager
• Business Development Manager
• Brand Manager
• Advertising Manager

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About US

• MIT School of Distance Education is one of the
  largest distance learning center in India. We
  offer various Post Graduate Diploma and
  Certificate programs Online MBA Course across
  various industry sectors that include Operations
  Management, Project, Information Technology,
  Banking and Finance, Digital Marketing, Business
  Analytics and many more. MITSDE has, an online
  assessment system, flexi-learning approach and
  provides state-of the-art Learning Management
  System (LMS) which is in line with its mission
  'flexible learning opportunities anywhere,
  anytime, and to provide ultimate convenience,
  ease, and flexibility to our students.

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Advantage of learning with MITSDE

• Self-paced learning
• Live webinars and doubt solving sessions
• Quick and highly-responsive student support
• Dedicated student support team

• Regularly updated syllabus
• Industry-relevant course offerings
• Courses taught by Industry Experts
• Affordable courses
• No cost EMI options

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Placement Record at MITSDE
MITSDE has a dedicated Placement Cell providing
100 placement, CV building workshops and Career
Counseling. Our Student Placement
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Placement Record at MITSDE
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Contact Us

• Address
• MIT Alandi Campus, Pune Moshi-Alandi Road,
  Alandi-412105,Pune Maharashtra (India)
• Phone [phone]

• Email ID admissions_at_mitsde.com
• Website www.mitsde.com

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Thank you