Program Training and Consultation Centre PTCC

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Program Training and Consultation Centre
(PTCC) Developed by Shaine Peters - tobacco101.ca
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Big Tobacco in Canada
Benson Hedges
Matinee
Player's
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Banned Advertising
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The Basics
Power Walls 101
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New Tricks
Power Walls get a MAKEOVER
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New Tricks
Power Walls get a MAKEOVER
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counter-Top displays
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Ceiling displays
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Publicly, the industry says
We do not and will not target children.
Executive Team, Imperial Tobacco
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Publicly, the industry says
I.T.L. has always focused its efforts on new
smokers.
Executive Team, Imperial Tobacco
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Publicly, the industry says
Brand-switching is a significant phenomenon
among smokers that affords our company an
opportunity to build market share. Marketing is
directed toward influencing adult smokers to
choose our brands over the competitors.
Executive Team, Imperial Tobacco
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In the boardroom, the industry says
learn everything there was to learn about how
smoking begins, how high school students feel
about being smokers, and how they foresee their
use of tobacco in the future.
I.T.L.
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In the boardroom, the industry says
in the cigarette business there is very little
to distinguish between products, particularly
in Canada, because we all use the same tobacco
so the discrimination in product terms, pure
blind terms, without any packaging or name around
it is very limited.
I.T.L.
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Here's what the research has to say...
adolescents consistently overestimate the
number of young people and adults who smoke.
Those with the highest overestimates are more
likely to become smokers than are those with more
accurate perceptions.
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Local Neighbourhood convenience stores
the Supermarket for children youth
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convenience stores the tobacco industry
A tight relationship
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behind the numbers
Profit matters not people
Each year, the tobacco industry in Canada spends
an estimated 300 million on store advertising.
In 2003 Transfer payments to stores 88
million Average payment for each store
803.48
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PowerWalls
the Subconscious impact
put yourself in this kids shoes
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Banning Power Walls
the Saskatchewan experience
this vs. this
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Banning Power Walls
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Ontario's position
Phase 1 A Ban on Counter top displays only.
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Ontario's position
Phase 2 All forms of retail displays.
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The Resistance
Ontario Convenience Stores Association
In its inaugural newsletter, OCSA focused
entirely on the Ontario governments ban on power
walls.
"OCSA lobbies Queens Park on Bill 164 tobacco
legislation reform"
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Bottom Line is...
Power Walls increase smoking

• Increases social acceptability of tobacco
  products.
• Encourages impulse purchases
• - Teenage experimenters
• - Ex-smokers struggling to quit
• - Non-daily smokers (1 of 5 smokers)

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How you can
FIGHT BACK!
advocacy
postcard campaign
media
presentations
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For more information
Program Training and Consultation Centre
(PTCC) 1-800-363-7822 www.ptcc-cfc.on.ca