FRUIT AL FRESCO NOV 1

1
FRUIT AL FRESCO NOV 1
2
Introduction

• PACKAGE CHANGE NOV 1, 2005
• 14lb 32lb Round Pails
• 12lb rectangle pails will stop
• Sun Rich Brand
• SYSCO Natural Brand
• MARKON RSS Brand

3
Offerings

• Sun Rich Brand
• 14 lb FSD, OS, GS, PC, RCS
• 32 lb FSD, OS, GS, PC, RCS
• Markon Brand
• 14 lb FSD, OS, GS, PC, RCS
• SYSCO Natural Brand
• 14 lb FSD, OS, GS, PC
• 32 lb FSD

4
Pails

• New Sun Rich pails are Pre-printed for Fruit
  Salad
• Pail is printed so that all the product
  specific information is on 1 panel
• This product specific area will be
  over-stickered for the small volume items like
  OS, GS, PC, RCS
• This lets us have the look of a printed pail
  for all items, while saving costs

5
(No Transcript)
6
(No Transcript)
7
Bag

• The bag inside will be regular poly bag and
  fastened with a PLASTIC TWIST TIE
• New rigid plastic twist tie (no
  metal wire)
• ETA Corona has machine - VA and TO 3
  4 weeks
• No more tipper tie or heat seal

8
Lids

• For 14 lb Lids are 2 gal GASKET LIDS with
  tear-tab
• For 32 lb Ropak lids are normal 4 gal gasket
  tear-tab
• For 32 lb IPL lids are normal snap on
• Lids are available in Sun Rich Orange, Sysco
  Blue, and Markon Green.

9
Marketing Launch

• Marketing information has gone out to RSMs and
  Brokers already
• Extreme Makeover information campaign has been
  executed targeting brokers (old pail wrapped in
  CAUTION barrier tape)
• Customer specific memos have been sent to RSMs
  and Brokers for the Sysco and Markon buyers.

10
Marketing Launch
11
Marketing Launch - Sysco
12
Marketing Launch - Markon
13
Marketing Launch Sun Rich
14
Marketing Launch
New FAF pail sample will be sent out next week!
15
Marketing - POS

• Updated Sun Rich FAF POS available NOW through
  the fulfillment centre at www.sun-richfulfillment.
  com
• Sysco and Markon specific POS will be available
  mid November

16
Marketing - Other

• Website - www.fruitalfresco.com will be updated
  mid November awaiting new pail photos.
• Broker Manual website updates will be done by
  end October.

17
Nov 1 Start Date

• NOV 1 is when the new price lists go into effect
  with the 14 lb. All customers have this price
  list.
• Any order with a ship date on or after Nov 1,
  will be the 14 lb pail / 32lb.
• This is important to inform your Order Desk

18
Order Desk

• New UPC / SCC codes exist for all items and are
  in the system. Please use these Nov 1

19
Informing the End User

• Stickers will be placed on each pail from 19
  October 31 October advising the end user of new
  packaging

COMING NOVEMBER 1ST This pack size will be
changing to a 14 lb round pail
20
Informing the End User

• Important to contact all key accounts with pail
  shape and size change as well as price increase
  before the launch date November 1st
• Pail size increase and price increase objection
  guide is being developed and will be available
  w/c 24 Nov.

21
Questions????

• If after the presentation you have questions,
  please contact your Regional Sales Manager or
  Sales Marketing Coordinator at your plant.
• This presentation will be available for reference
  on the broker website at www.sun-rich.com
  REGISTERED USERS Password is freshcut

22
FRUIT AL FRESCO NOV 1