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Social Media Marketing Services in Kuwait
Social Media Marketing is a type of digital
marketing that makes use of the strength of
well-known social media platforms to meet your
branding and marketing objectives. How Social
Media Affects Brand Marketing?
According to the recent Social Media Report by
Nielsen and McKinsey-owned NM Incite, consumers
are spending more time on social media than ever
before. Building on this report, NM Incite's
research helps shed light on the impact social
media can have on marketers trying to build their
brands and connect more directly with their
audiences.
Social media plays an important role in consumers
discovering, researching and sharing information
about brands and products. In fact, 60 percent of
consumers who research products through multiple
online sources use social networking sites to
learn about a particular brand or retailer.
Active social media users are more likely to read
product reviews online, with 3 in 5 creating
their own product and service reviews. Women are
more likely than men to tell others about a
product they like (81 of women vs. 72 of men).
Overall, consumer-generated reviews and product
ratings are social media users' favorite sources
of product information.
Research shows that social media is increasingly
becoming a platform for
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consumers to express their loyalty to their
favorite brands and products, with many seeking
to reap benefits from brands to help promote
their products. Of those who shared their brand
experience via social media, at least 41 said
they did so to get a discount. Social media users
are likely to trust the recommendations of their
friends and family most when researching
products, with 2 out of 3 respondents to a
Nielsen Global Online survey saying they were
influenced by an ad with a social context high or
partial impact. Social media also plays a key
role in protecting brands 58 of social media
users say they write product reviews to protect
others from bad experiences, and nearly a quarter
say they share their negative experiences as a To
"punish the company". Many customers also use
social media to interact with brands at a
customer service level, with 42 of 18 to 34 year
olds admitting they want customer support within
12 hours of a complaint. On the other hand,
another interesting trend is consumers' interest
in acting as ambassadors and spokespersons for
brands through social media. Most active social
network users (53) follow brands. These brands
are increasingly recruiting their fans and
followers to spread word-of-mouth testimonials
about their products and services, and among
consumers who write product reviews online, the
majority say they share their experiences to
"impress the company." Recognized for the
work done." Social media users are also
interested in collaborating with their favorite
brands, with 60 of 18-34 year olds saying they
would like to give advice on product improvements
and another 64 would like to have products
custom- made.
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Introduce In today's digitally driven world, no
business can survive without establishing a
digital footprint. Even a friendly cake shop near
you probably has its own Instagram page where
people can place orders and have their cakes
delivered to their homes. As of January 2022,
Facebook has 210 million users, YouTube has 256
million users, Instagram has 147 million users,
TickTock has 100 million users, and Facebook
Messenger has 988 million users. With the
increase in social media users, this is a great
opportunity for businesses to increase brand
awareness, build trust among their customer base,
generate leads, and drive sales through their
social pages. Social media platforms are
constantly innovating to create more engagement
and value for consumers and brands. So, here are
10 ways B2B, B2C and D2C businesses can use
social media to accelerate business growth 10
Actionable Social Media Strategies to Grow Your
Business When building a social media strategy,
its a smart idea for brands to build out owned,
earned, and paid media in chronological order.
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Owned Media is content created and controlled
by brands, such as their Facebook page or YouTube
channel.
Earned Media - Basically user-generated content
like product reviews via Instagram posts.
Paid Media is content that is amplified to an
audience through paid inventory, such as a retail
media event, video ad, or display ad.
Brands can reduce ad spend by building organic
traffic through owned media, inspiring and
rewarding user-generated content. Paid media, on
the other hand, can be a more strategic step at a
juncture when a brand is looking to scale.
1. Create a strategic plan
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• Create a blueprint for your social media project
  before diving headlong into execution mode. There
  are many channels, strategies and approaches to
  social media. Here are some basic steps to help
  create direction for your social program.
• The first step is to lay out your business goals
  and the target audience you are looking for.
• Set some measurable goals in terms of engagement
  and lead generation.
• If you already have some digital footprints, do
  an audit to see where they are.
• See how competitors are engaging on social media.
  Make a list of things you like and don't like.
• Look up businesses outside your industry for
  inspiration. You might find some great ideas.
• 2. Choose the right platform Choose the right
  platform for your business based on your target
  audience. For example, if you run an enterprise
  business and want to reach startup founders,
  CEOs, and salespeople, then LinkedIn will prove
  to be a better investment of your time than
  Instagram. On the other hand, if you run a pet
  care product brand and your target audience is
  engaged on Instagram, you'll have a lot of people
  enjoying cute pet video content. However, D2C and
  B2C businesses can leverage platforms like
  WhatsApp for conversational commerce.

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• Launch and grow your social media pages
• The next step is to launch your social media
  pages. You can launch it all at once, or you can
  launch it step by step according to the
  acquisition of resources. It's important to
  remember that social media never sleeps, so pages
  need to be active 24/7.
• Ensure unity across all social pages in terms of
  branding, identity and brand voice. At the same
  time, adjust the tone according to the relevance
  of the audience.
• Build an Organic Content Marketing Strategy
• Your social pages are a platform to tell your
  brand story and what makes it special. The tone
  of the conversation should reflect the
  personality of the brand. Make sure
• the content is useful, educational and inspiring.
  For example, if you're building a sustainable
  beauty brand, provide helpful little stories
  about how consumers could benefit from switching
  to organic beauty products.

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Your content marketing strategy can include
blogs, newsletter strategies, video content, and
other engaging formats that can be integrated
into your core social strategy. You can use
content distribution software to get your content
in front of your audience. Build a cohesive brand
narrative, but not a sales narrative. For
example, Wholefoods' Twitter page focuses on
educating users through beautiful videos,
visuals, and polls.