Tom Dunmore

1
Tom Dunmore

• Stuff Magazine

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The rise of the gadgeteer

• The personal tech revolution, and its
  implications forin-flight entertainment

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The success of Stuff

• Two years ago, selling just above 60K with 5
  international licensees
  
• Now selling nearly 100K a month, with 21
  international editions

Dec 2005 90,540
UK sales
Dec 2000 47,450
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Mainstreaming of tech

• Gadget Show on C5 - 1m viewers
• Tech pages in newspapers magazines - from Zoo
  to Eve
  
• Increasing interest beyond core male early
  adopter demographic
  

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So whats changed?

• Price reliability
• Design user interface
• Special edition gadgets - targeted
• Digital content readily available

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The iPod effect

• Success due to
• Design
• Capacity
• Connectivity

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Capacity bigger pockets
4 months music 2 weeks video
2 months music 1 week video
41 days music 4 days video
2.7 days of music
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Connectivity

• Wi-Fi now standard in computers
• Increasingly featured in mobile phones, games
  consoles, digital cameras
  
• Bluetooth getting better - stereo music
• Peer-to-peer digital gifting
• Bluespamming geek marketing

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Internet everywhere

• Broadband penetration
• 3G
• Wi-Fi clouds
• WiMax

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Digital distribution

• Success of iTunes
• Mobile downloads
• end of software disc (PSP)?

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Next iPod video?

• First video-playing iPod on the market
• Widescreen iPod expected soon
• First iTunes Movie download available
• BUT DRM issues is the user in control?

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Personal video

• Hard drive PVRs
• Location-free TV
• Mobile phone TV

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Consumers take control

• myBBC
• BT Vision - your own TV channel
• Ubiquitous cameras - You Tube
• MySpace webcasting - Sandi Thom
• Online worlds - gaming

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Gaming

• 2006 is the year of gaming - adults too!

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Whats next?

• Screen technologies
• Better connectivity
• Digital gifting - exchanging content between
  users and devices
  
• Mobile me

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Challenges

• High expectations
• Total control of scheduling - on-demand
• Varied content
• Interactivity
• Connectivity
• Digital Rights Management

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Opportunities

• Understanding
• Personalisation
• Viral marketing
• Connectivity make your in-flight kit work with
  your customers in-pocket kit