Thinking about libraries in an Amazoogle environment

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Thinking about libraries in an Amazoogle
environment

• Lorcan Dempsey
• Cendi, Washington
• 6 June 2006

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Networkflow

• Database gt website gt workflow
• Self assembled personal digital identities
• Prefabricated course management, clinical
  practice, etc
• URL addressable
• Social

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• Attention
• Read-write

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Three parts

• Perceptions
• Real change?

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Perceptions of Libraries and Information
Resources

• OCLC Market Research
• Harris Interactive
• November 2005
• (Thanks to Joanne Cantrell)

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Survey Respondents by Geography
Canada
United Kingdom
491
468
United States
1,854
Singapore
India
535
Australia
Total
3,348
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is the information you get from library sources
more or less trustworthy than information you get
from search engines?
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Total Respondents - Satisfaction with overall
experience provided by librarian vs. search engine
Q665 and 1050
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Lifestyle fit of information sourcesamong
total respondents
Q1345
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RemarksPerceptions

• Books and place brand
• Library digital resources
• Awareness?
• Fit with lifestyle?
• Trustworthiness?
• Satisfaction?

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Insanity is doing more of what you are already
doing and expecting a different result. Newt
Gingrich quoting Albert Einstein!
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Change

1. Adding value synthesise, specialise, mobilise
2. Gravitational pull the long tail revisited

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Adding value
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Robin Murray
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Synthesise, Local
CSUSM, David Walker
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Synthesise, network
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Synthesise, regional
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Mobilize
Specialize
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Specialize, local
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Specialize, Local
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University of Minnesota http//www.lib.umn.edu/abo
ut/mellon/KM20JStor20Presentation.pps
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Mobilize, Local
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Innovative Uses of Metasearch Rethinking
Metasearch for a Better User Experience David
Lindahl Jeff Suszczynski, U Rochester

• 2 clicks to full-text
• Integrate find articles service with other
  services
• Variety of pathways
• Metasearch appropriate databases from course pages

Looking to synthesize and specialize
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Mobilize
Mobilize, Local
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Gravitational pull
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URL is the currency of the web
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The long tail
Systemwide efficiences

• Aggregation of supply
• Unified discovery
• Low transaction costs
• Aggregation of demand

Impact?
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Libraries and the long tail dynamic

• Aggregate demand?
• 20 of collection accounted for 90 of use
• (2 research libraries over 4 years)

• Aggregate supply?
• 1.7 of circulations are ILLs
• (60 of aggregate G5 collection owned by one
  library only)

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It must change

• Add real value in a networked information
  environment
• Create gravitational pull long tail issues move
  to a higher place
• Pay attention seek attention
• Fragmentation is the enemy

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The end
http//orweblog.oclc.org