AIF Tool Kit

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AIF Tool Kit

• This PowerPoint presentation is provided by the
  ARDA International Foundation for use in
  addressing those entities and individuals who
  need reliable, current statistical data about the
  timeshare industry in the U.S. The statistics
  contained in this presentation are drawn from
  respected sources of research, much of it
  commissioned by the AIF. These statistics may not
  be altered unless they are substituted with
  updated information from AIF certified sources.
• You should make a copy of this presentation now
  and store as your master reference version for
  the future.
• When addressing specific audiences in your
  region, state or municipality, it may be
  desirable and effective to include data that
  reflects consumer and economic patterns in your
  locality. To attain such data, contact the AIF
  directly and request that we work with you in
  developing reliable data for you to use in
  support of timeshare development in your region.
  (See Appendix for available data for AZ, CA, FL,
  HI, NV, SC and TN.)
• You may also check the AIF web site for updated
  information on a regular basis by clicking on the
  link provided on this AIF Tool Kit DVD,or by
  going to this web site
• www.ardafoundation.org/AIFToolkit
• Remember to DELETE THIS PAGE when preparing your
  own presentations.

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www.arda.org
Produced in cooperation with the ARDA
International Foundation
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AIF Tool Kit

• INSERT YOUR COMPANY LOGO HERE AND ANY INFORMATION
  YOU WANT TO PROVIDE ABOUT YOUR COMPANY TO YOUR
  AUDIENCE
• Remember to DELETE THIS SLIDE IF IT IS NOT USED

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What is Timeshare/Vacation Ownership?

• Investment in a Lifestyle
• Benefits ofReal Estate Ownership

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Evolution of Timeshare
1970s
2000s
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Timeshare a Global Village
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Timeshare in the US
Persistent Growth
9.7 BillionAnnual Sales
3.1 BillionAnnual Sales
1998
2008
SOURCE 2009 State of the Vacation Timeshare
Industry United States study, Ernst Young for
ARDA International Foundation
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Timeshare in the US
2008
SOURCE 2009 State of the Vacation Timeshare
Industry United States study, Ernst Young for
ARDA International Foundation
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Timeshare in the US
Weekly Product vs. Points
Points Vacation Currency
Weekly Product Accommodations
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Timeshare in the US
Leading States
Florida 23 374 California 9 140 South
Carolina 7 109 Hawaii 6 100 Colorado 5 81 Nevad
a 4 66 Texas 3 56 Arizona 3 55 Missouri 3 50 N
orth Carolina 3 50
SOURCE 2009 State of the Vacation Timeshare
Industry United States study, Ernst Young for
ARDA International Foundation
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Fractional and PRC

• Upscale timeshare alternatives
• 314 Fractional and Private Residence Club Resorts
• Combined Sales Volume1.18 Billion

SOURCEThe Shared Ownership Resort Real Estate
Industry in North America 2009 prepared by
Ragatz Associates
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Timeshare in the US
Economic Benefit
81Spending Outside Resort
1,870Average Spending per Trip
SOURCEEconomic Impact of the Timeshare Industry
on the U.S. Economy, 2008 Edition, prepared by
PricewaterhouseCoopers for AIF
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Timeshare in the US
Economic Contribution
588,800Full Part-Time Jobs
25 Billionin Salaries/Wages
10 Billionin Federal State Taxes
SOURCEEconomic Impact of the Timeshare Industry
on the U.S. Economy, 2008 Edition, prepared by
PricewaterhouseCoopers for AIF
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Insert Local Stats

• In this slide, insert any statistical data that
  may pertain to your specific locale if available.
  This could be number of resorts, owners, annual
  visits, etc. You may want to add multiple slides
  here. Look in the appendix for data on AZ, CA,
  FL, HI, NV, SC, and TN.
• You can also get help from ARDA International
  Foundation in acquiring and preparing statistics
  for your region.Contact them at
  www.ardafoundation.org/AIFToolkit

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Who Owns Timeshare?

• Mean Age 46
• Married
• No Children Under 18
• Mean Income 93,130
• 67 College Graduate/ Professional Degree

SOURCE Timeshare Owners Report, 2009 Edition
prepared by Penn Schoen Bertrand, Inc. for the
ARDA International Foundation
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Aspirational Itemsof Americans

• The Top 10

SOURCE 2005 Roper Reports Annual Presentation
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Boomers Leading the Way
76 MillionApproaching Retirement
77More Adventurousthan Parents
72Took Leisure Trip in the Past Year
SOURCE 2005 Travel Adventure Report, A sampler
of Boomers Travel Adventure Experiences by AARP
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Why Do They Own?
Flexibility
Save money on future vacations
Enjoy their resort
Make vacations a certainty
Exchange
SOURCE Timeshare Owners Report, 2009 Edition
prepared by Penn Schoen Bertrand, Inc. for the
ARDA International Foundation
SOURCE Timeshare Owners Report, 2009 Edition
prepared by Penn Schoen Bertrand, Inc. for the
ARDA International Foundation
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Consumer Satisfaction
Satisfaction is the Highest
Endorsement
SOURCE Timeshare Owners Report, 2009 Edition
prepared by Penn Schoen Bertrand, Inc. for the
ARDA International Foundation
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Value to Consumers
SOURCE Timeshare Owners Report, 2009 Edition
prepared by Penn Schoen Bertrand, Inc. for the
ARDA International Foundation
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ARDA ROC

• Advocacy organization for timeshare owners
• Over 1 million members and growing
• Responds to government at Federal, State and
  Local levels

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Timeshare into the Future

• Matches American Aspirations
• Proven Benefit to LocalEconomies
• Appeals to Diverse Market Segments
• High Approval Ratings
• Flexible and Satisfying Experience
• Part of an International Market

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