What Is Email Marketing?

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What Is Email Marketing?

• Do you know that emails can be used for
  advertising your business? This is called email
  marketing. But what is email marketing, exactly?
  One can use email marketing to promote products,
  inform the audience, connect, educate, and more.
  Now, email marketing is only one part of digital
  marketing and online advertising however, it can
  yield great results. If your small business has a
  website, or if you have an e-commerce shopping
  site, emails can be instrumental to your growth.
• Learn about the importance of email marketing,
  how it works, and how you can utilize it for your
  business.

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What Is Email Marketing And Why Is It Important?

• Email marketing is a form of marketing strategy
  which involves regularly sending your customer
  contact list electronic mails that contain
  announcements about new products, discounts, and
  other services.
• Email is an inexpensive yet effective marketing
  tool. It offers a direct way of connecting with
  customers and prospects, making it easier to
  promote your products and build rapport. Its a
  great way to nurture and convert your leads as
  well. Plus, emails help your content strategy.
  You can use this as a tool to distribute your
  contentyour blogs, case studies, video content,
  etc.and share valuable insights with your
  audience.
• According to Statista, the number of email users
  worldwide is expected to grow to 4.6 billion in
  2025. That is half the world using email in one
  way or another. Forty-nine percent of consumers
  also said that they like to receive weekly
  promotional emails from their favorite brands.
  This means your customers would like to hear from
  you in their emails. It would be a waste not to
  take advantage of that!

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• Email marketing can be diverse and powerful. Here
  are examples of emails you can utilize
• Newsletters
• Promotional emails
• Confirmation emails
• Lead nurturing emails
• Abandoned cart emails
• Event email invites
• Content distribution emails
• Seasonal emails
• Surveys

4
How Does It Work?

• The answer to the question What is email
  marketing? does not end in defining it. If you
  plan on implementing this marketing strategy, you
  must also learn how it works.
• It starts with a simple newsletter sign-up button
  or an email sign-up form on your website. The
  more visitors you have, the more people will sign
  up to receive your emails. You can also retrieve
  email addresses offline when people sign up on
  your forms, logbooks, customer receipts, and
  more. With this, you can start building your
  email list, learn about your audience, and reach
  more people.
• You have the option of sending a weekly or
  monthly newsletter to your audience. Tell them
  about any company update, announcement, upcoming
  event, or more. You can take advantage of your
  email list and tell them about special offers,
  exclusive deals, or upcoming sales. You can even
  make it more personal and send discounts they can
  use on their birthdays or birth months.
• Email marketing platforms can be a huge help with
  your campaigns. You can easily build your
  newsletter or use a template for promotional
  emails. You can segregate your email list into
  specific groups as well and target loyal
  customers, prospects, and even those who havent
  purchased from your business for a while. Of
  course, you can also manage every email you
  sendcheck bounces, new subscriptions, replies,
  and more.

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Getting Started With Email Marketing

• Now that you know what email marketing is and how
  it works, you can get started. But first, here
  are a few tips on building your list and
  utilizing emails.
• Say No To Unsolicited Emails
• Sending unsolicited emails is not a good
  practice. All youre doing is barging into
  peoples inboxes when they dont even know about
  you and your business. This applies to buying
  email lists as well. What you need to do is
  ensure that your email list consists of people
  who opted in to receive your emails. Whether it
  be from a sign-up button on your website, leads
  from events, customers in-store, or more.
• Dont Flood Their Inbox
• Yes, emails can be powerful but dont abuse that
  power. Flooding your audiences inbox with too
  many emails can drive them away from your
  business. Theyll unsubscribe from your list and
  most likely wont convert into a customer. Send
  emails only when necessary. You can also keep a
  schedule so that everything is organized and
  orderly.
• Optimize For Mobile Use
• According to The 2021 Email Client Market Share
  by Litmus, 41.6 of email opens are mobile. This
  is followed by webmail (40.6) and desktop
  (16.2). This means that most of your audience
  will open your email on their mobile phones. You
  need to optimize your email so that they can read
  and engage with it no matter what device theyre
  using.
• Dont Just Sell
• And of course, one of the most important things
  to keep in mind when creating your email
  marketing strategy dont just sell. You need to
  connect with your audience as well. Start a
  conversation with them, and share your
  experience. Sharing knowledge and insights is
  also a great way to engage your audience.

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Talk To Digital Marketing And Email Experts

• If you want to take your email marketing efforts
  further, you can also work with experts. Twin
  Rams can craft a comprehensive strategy to fit
  your business needs.
• We can help with
• Campaign planning
• Layout designs and content
• Automated email funnel
• Management and reports
• To get started on our email marketing, contact
  Twin Rams Media today!