DIGITAL MARKETING

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(No Transcript)
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Context

• 1. what is digital marketing ?
• 2. 7c of digital marketing.
• 3. Type of digital marketing.
• 4. Difference between digital and traditional
  marketing.
• 5. Benefits of digital marketing.

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What is Digital Marketing ?
Digital marketing, (also called online marketing)
is the promotion of brands to connect with
potential customers using the internet and other
forms of digital communication. This includes not
only email, social media, and advertising, but
also text and multimedia messages as a marketing
channel. Essentially, if a marketing campaign
involves digital communication, it's digital
marketing.
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7c of Digital Marketing

• Customers play a key role in the success of your
  company, and making them the center of your
  marketing efforts is the number one requisite for
  the 7 Cs model marketing to work.

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Types of Digital Marketing
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1. Search Engine Optimization(SEO)

• SEO (Search Engine Optimization) is the practice
  of growing a website's traffic from organic
  search results. It involves things like keyword
  research, content creation, link building, and
  technical audits.
• Advantage of SEO
• SEO targets quality traffic
• You dont need to pay for ads in SEO
• SEO gets more clicks than PPC
• SEO gives 24/7 Promotion
• SEO Improves Your Sites User Experience
• SEO is a Long Term Strategy

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2. Content Writing

• A digital content writer writes, develops, edits,
  and publishes content and copy for a variety of
  digital platforms, including websites, blogs,
  videos, email marketing campaigns, advertising
  campaigns, social media posts, info graphics,
  whitepapers, and more.
• Advantage of content writing
• . Helps build brand awareness
• . Written content helps in Search Engine
  Optimization
• . Good content earns links from other websites
• . Helps you reach new audiences

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• 3. Email Marketing

• 4. Mobile Marketing

• 5. Social Media Marketing

• Form of marketing that can make the customers on
  your email list aware of new products, discounts,
  and other services.
• Advantage of email marketing
• Creating personalized content
• Collecting feedback and surveys
• Improving sale
• Communicating with your audience

• Marketing strategy that specifically takes
  advantage of mobile channels like SMS MMS
  messaging, mobile apps, messaging apps, and
  mobile-optimized browser sites to reach customers
• Advantage of mobile marketing
• Easy Communication 
• Earn money via mobile
• Mobile Location-based targeting
• Accessible and immediate

• SMM the platforms on which users build social
  networks and share informationto build a
  company's brand, increase sales, and drive
  website traffic.
• Advantage of SMM
• Brand Awareness
• Increased Revenue
• Helps Understand Your Target Customers Interests
• Helps Provide Responsive Customer Service

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• Digital Marketing

• Traditional Marketing

• The promotion of products and services through
  TV, Telephone, Banner, Broadcast, Door to Door,
  Sponsorship, etc.
• It is not so good for Brand building.
• After the posting of the advertisement, it cannot
  be altered.
• The traditional type of marketing has local
  reach.
• traditional Marketing includes. 
• T.V. advertisement
• Radio.
• Banner Ads.
• Broadcast.
• Sponsorship.
• print Ads.

• The promotion of products and services through
  digital media or electronic mediums like SEO,PPC,
  etc.
• It is efficient and fast for brand building.
• Even after the posting of an advertisement, it
  can be amended.
• The digital type of marketing has carried a
  global reach.
• Digital Marketing includes.. 
• Search engine optimization (SEO)
• Pay-per-click advertising (PPC)
• Web design.
• Content marketing.
• Social media marketing.
• Email marketing

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Benefits Of Digital Marketing

• Global Reach.
• Local Reach.
• Lower Cost.
• Effective Targeting.
• Multiple Strategies.
• Multiple Content Types.
• Increased Engagement.

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About us

• Digital Pundit has started with a vision to give
  world-class education of digital marketing.
  Currently, our courses can be certified and
  endorsed. We offer wide array of digital
  marketing courses at the most reasonable prices.
  These courses are specially designed to help
  persons reach their goals and follow their
  visions. We have easy payment option that will
  make learning highly desirable digital marketing
  skills within everyones extent.We have designed
  the courses that is properly suited as per the
  demands of the digital marketing industry.