GETTING STARTED

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GETTING STARTED

• Freda G Wooldridge
• Globalization in Institutional Advancement
• Texas Tech University
• April 2002

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BRAKELEY

• USA company founded in 1919
• International company founded in 1987
• based in London, England
• 35 consultants and staff based in Europe and Asia
• 15 working languages
• 10 nationalities
• 45 current international clients
• Specialist international services for
• American Universities

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THE RATIONALE

• Cash
• Diversify support
• Prestige and reputation
• Globalization of the institution
• Recruitment
• Research

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ASSUMPTIONS

• Long term development
• Investment required
• Internal co-ordination

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POSITIONING THE INSTITUTION

• Case
• Needs and Goals
• Leadership
• Sources of support
• Internal Readiness

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Step 1 THE INTERNAL AUDIT

• The International Case
• Image and reputation of the institution
• Needs Goals
• Alumni database research
• Key international contacts
• International Hotspots
• Internal Readiness
• How to proceed

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Step 2 EXTERNAL FEASIBILITY

• Objective What will generate support?
• Image and reputation of the institution
• Relationships
• Donor recognition
• Test the Case
• Explore needs and goals
• Identify winners

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Step 2 EXTERNAL FEASIBILITY

• Objective Who will make it work?
• Alumni
• Identify leadership
• Identify major prospects
• Understand cultural context
• Value-added reciprocity

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Step 2 EXTERNAL FEASIBILITY

• Objective How to structure a program?
• Commitment of institutional leadership
• Internal co-ordination
• Staff support
• Investment budget
• Timing expectations
• Targets

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Step 3 PRIORITIES

• Key countries
• Alumni database
• Research
• Leadership

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Step 4 PRE-REQUISITES

• Get out of the box
• Communication program
• Languages
• Cultural sensitivities
• Sustained personal contacts
• Nurture relationships

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Step 5 YOUR ASSETS

• Alumni
• Families
• Students
• Faculty
• Advisors
• Administration and staff

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GO FOR IT

• Cash
• Diversify support
• Prestige and reputation
• Globalization of the institution
• Recruitment
• Research