BEST DIGITAL MARKETING TRAINING INSTITUTE IN BANGALORE

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11 Clever Examples Of Digital Marketing You Can
Learn From
www.nidmindia.com
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How to strategise a digital marketing plan?
But let's understand...
Define goal and objectives Create audience
segments Define competitive analysis Conduct
SWOT analysis Determine budget
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Examples of successful digital marketing
campaigns
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Apple- shotoniphone- organic social media
campaign
Campaign objective Create a viral campaign to
demonstrate the clarity and unmatched quality of
Apples new camera. Campaign outcome It was
mentioned by 24,000 opinion leaders and had a 95
positive response towards the campaign. It had
6.5 billion media impressions all over the world.
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Zappos- Search Engine Marketing
Campaign objective Increase the sales for
Zappos summer shoe variant Campaign
outcome Company's 20 of total sales comes from
SEM
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Nike- Air VaporMax - Influencer Marketing
Campaign Objective Create hype and awareness
around the launch of Nike Air VaporMax Campaign
Outcome The video reach was 3.6 million and it
successfully created awareness of the new Nike
product. It also generated engagement and sales
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Dabur- chabaateyrahoindia- Moment/Real time
Marketing

• Campaign Objective
• Create buzz about Dabur Red Toothpaste
• Campaign Outcome
• The video got viral with 28 million views
  acrooss all digital platforms

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Redbull- Guerilla Marketing via Youtube video
Campaign Objective Grab people's attention by
showing a surprise element Campaign Outcome The
youtube vodeo got more than 46 million views and
millions lodged to the live video. It created
hype, awareness and engagement successfully
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Uber- Referral Marketing
Campaign Objective Increase uber presence in
India Campaign Outcome Referral program proved
to be a great incentive program with increase
the sales. The presence of Uber increased vastly
in India
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Gillette- TheBestAManCanBe- Organic campaign
Campaign Objective To create a suggestion to
men the need to intervene and cease the "right"
behaviour Campaign Outcome It escalated the
social media conversation to 1.4 million comments
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Philips- khayaalrakhna- Video campaign
Campaign Objective Create awareness on mental
and emotional health during the
pandemic Campaign Outcome It successfully
reached masses and created impression in
millions. It created an awareness of mental
health
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Zomato-Tweet
Campaign Objective It started a conversation snd
motivated people to eat homemade food
sometimes Campaign Outcome Tweet got viral with
more than 18000 likes and other brands started
retweeting it with statements of their own
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Vicks-touchofcare- Video campaign
Campaign Objective Challenge viewers to rethink
the definition of family while reiterating its
value Campaign Outcome Video got viral and
gathered more than 9.5 million views on Youtube
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Envelopes.com- E-commerce/e-mail marketing
Campaign Objective Tackle the people of people
leave at check out. Sending emails post 48
hours of exiting during check out Campaign
Outcome The click-through-rate increased with
25 and conversion rate by 40
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