How to Buy & Sell Smaaash Upcoming IPO?

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(Smaaash Unlisted Shares Essentials)

• Smaaash operates as an entertainment centres in
  Mumbai, Gurugram, Hyderabad, Bengaluru, Noida,
  and Ludhiana, India. The company provides sports
  simulation technology based on cricket,
  football, racing, and recreational activities as
  well as dining for men, women, and children.
• Smaaash is renowned in the field of sports
  simulation technology and proprietary
  gamification technologies such as a unique
  twilight bowling zone, motor racing and bike
  racing simulators and the
• go-karting tracks which is very popular among
  youths and corporates between the age of 13-50.
• Being a virtual reality led entertainment gaming
  centre - vastly credited to its in-house
  research and production capabilities, head

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• mounted displays are used to produce games such
  as Walk the Plank, Finger Coaster, Cockpit 360
  etc.
• SMAAASH also touted as one of India's
  entertainment powerhouse in foreign shores with
  its Mall of America launch
• Smaaash achieves Rs. 300 Cr. sales mark about
  seven years after it opened its first outlet.
  With 41 outlets as of December 2019, Smaaash's
  per store gross sales reached at Rs. 350-600 per
  Sq.ft. on an average, which was at par with
  significantly higher than other popular
  restaurant entertainment startup which entered
  during the same time as per the the size and
  format of the store.
• Before the covid 19-led disruption, it operated
  35 zones, but had to shut a few of entertainment
  zones permanently and is currently has only 21
  outlets. As of FY22, the company has started to
  resume its operations. The company is also
  planning to launch from its current 21 stores to
  50 centres across metro and smaller cities.
• The company has come up with the campaign of
  Smaaash 2.0 to revolutionized its operations, as
  a part of this campaign, Smaaash will step away
  from its traditional kids oriented offering to a
  business that caters to the needs of young adults
  and working professionals.
• Smaaash Entertainment Private Limited is a
  Private incorporated on 30 November 2009. It is
  classified as Non-govt company and is registered
  at Registrar of Companies, Mumbai.

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The company has been improving its revenue
year-on-year (y-o-y) and, conversely, its net
profits have been decreasing during the same
time. The company has shown a de-growth of 144
in FY19 from FY18. The reason for such low
profitability was heavy fund-raising costs and
bad debts in their accounts. The company's total
expense in FY19 was Rs. 192 Cr, compared to Rs.
124 Cr in FY18. Revenue from operations per unit
of expenses has fallen from 1.7 to 1.5 in FY19
from FY18. Other operating expenses account for
76 of total expenses. Miscellaneous expenses
account for most of the other expenses, which
were Rs. 114 Cr. in FY19. The company has also
added assets, converting them into heavy
depreciation of Rs. 70 Cr., collectively reducing
the profitability of the business.