How To Start A Successful Online Clothing Business

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SM
CREATION
How To Start a successful online clothing
business
SM CREATION Shop No. D 2123, RRTM Market, Near
Bharat Cancer Hospital, Saroli, Surat Gujarat,
INDIA 395010
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Step 1 Choose your online clothing niche
How To Start a successful online clothing
business
Step 2 Choose your online clothing store
products
Step 3 Choose your online clothing store
business model
Starting a successful online clothing store is
more than just buying a domain and placing a
winning e- commerce ad. In this guide, we will
take you through how to start a clothing
business online the right way, highlighting the
keep steps you need to take to start a
successful online clothing business.
Step 4 outline your online clothing store
business plan
Step 5 Creating your online clothing store
Step 6 launching your online clothing
store Step 7 bringing traffic to your online
clothing store
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Be as unique as possible to stand out from the
crowd
Step 1 Choose your online clothing niche
Choose a niche that interests you and youre
passionate about Ask yourself whether you can
add value and/or position yourself as an
authority Make sure the fashion niche has
earning potential
Be very specific and really drill down your
niche, as this will enable you to identify and
market to your potential shoppers more easily.
Here are the four most important considerations
when choosing your niche
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Start small and simple as you get your product
list off the ground.
Step 2 Choose your online clothing store
products If youre tempted to jump in and sell
everything, this could be your undoing before
youve even started. When youre starting an
online store, its always advised to start off
small and slow and then branch out your lines as
you grow. What should you consider when choosing
your products?
Choose stable products at first that can be
easily changed to suit the changing styles, such
as bow ties or t-shirts as shown above. Think
about where you see your online clothing brand
extending in the future, and make sure that
youre focusing on the end goal
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Print-on-demand- print-on-demand is the easiest
type of online clothing business model as well
as the cheapest
Step 3 Choose your online clothing store
business model

• Custom cut-and-sew - best for those of you who
  want to build a complete clothing line from
  scratch.
• Private label - you will be buying wholesale
  clothing and accessory products, that you would
  then sell and market under your fashion brand.
• Drop-shipping - similar to print-on-demand,
  drop-shipping clothing stores allow you to sell
  clothing that is fulfilled from wholesalers.

This is where you decide if you using a clothing
manufacturer, white labelling, or opting for
drop-shipping to build your clothing company.
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Market - drilling down your potential shoppers
into segmented markets or fashion audiences
Step 4 Outline your online clothing store
business plan
Products - deciding what makes them unique
Biggest competitors - listing your top
competitors Online business model - fulfillment
strategies
You have your niche, products, and business
model. Its time to outline your business plan.
You should be outlining your
Brand identity/clothing company description - how
you want your target market to view your fashion
store brand
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Shopify
Step 5 Creating your online clothing store The
first thing you will need is your domain. Next,
you will want to choose your platform and then
your theme. And the obvious is designing and
developing your site. If you dont have the
budget to hire designers or the time to teach
yourself WordPress, then we suggest online store
builders such as Wix or Shopify. The most
popular e-commerce website and store builder
options are
Woo-commerce (for WordPress)
Wix
Bigcommerce
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1. Define your launch strategy
Step 6 Launching your online clothing store
2. Prepare your social accounts
Once your products are in place, an online
business plan is set up, fulfilment is organized
and the site is done, its time to launch your
online clothing store. Here are some launch tips
to help you get started.

1. Have your email marketing strategy and
   automation in place
2. Make sure your google analytics and google ads
   accounts are set up
3. Build your clothing store marketing strategy

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Step 7 Bringing traffic to your online clothing
store
The last step? Bringing traffic to your newly-
launched online clothing store. The biggest
traffic drivers are email marketing, PPC,
content marketing, social media, guest posts on
popular blogs, and influencers.
Google shopping
Smart shopping (performance max) campaigns
Dynamic remarketing ads
Search dynamic search ads YouTube shopping
action ads Smart display campaigns ads Dynamic
retargeting ads
Here are traffic booster integrated PPC channels
and campaigns.