Creative Disruption: Igniting an innovation renaissance

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Creative Disruption Igniting an innovation
renaissance

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• Creative Disruption, is a new paradigm that can
  ignite an innovation renaissance throughout your
  value network. It is a proactive approach to
  exploring and exploiting opportunities for
  growth, development, and productivity in your
  internal and external value creating activities,
  relationships, and interactions.
• Embracing a philosophy of creative disruption in
  an organization innovation life cycle provides a
  context for understanding how firms increase
  their value from shorter niche markets to
  sustainable competitive advantage. We explain
  how to avoid competive chasms in your innovation
  life cycle that result from technological and
  market discontinuity.
• We introduce the concept of innovation calculus
  to help quantify the return on investment,
  particularly the marginal value between radical
  and incremental innovation. This helps managers
  make difficult decisions on allocating resources
  to competing opportunities as well as timing of
  investments based on the rate of growth and
  inflection points of the innovation life cycle.
• Borrowing an organic metaphor we illustrate an
  innovation ecosystem to explain how to create an
  effective innovation system and nurtures an
  innovation culture. As an analogy we extract
  knowledge from the rich soil through a diverse
  root system that absorbs information. We
  introduce the concept of dynamic knowledge that
  identifies changing phenomena in multiple
  environments, that has high probability of
  occurring and relevance to an organizations
  strategic goals.
• Creative disruption makes clear the distinction
  between the role of victor or victim. In this
  hypercompetitive and disruptive period in
  history, you either accelerate your innovation
  life cycle in all of your value networks or you
  become the victim of a the competitive chasm. 

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Creative Disruption The Innovation Life Cycle
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Innovation in your Value Network 

• In the global knowledge economy the emphasis has
  shifted from the production-based supply chain to
  a broader value chain perspective. But the value
  chain is predominately an organizational view of
  value creation through primary activities and
  secondary activities, and does not consider
  external relationships.
• The value network is a holistic view of your
  environment as complex interdependencies in an
  emergent and dynamic system of multi-functional
  and multilevel interactions of activities and
  resources.
• The value network perspective helps manager find
  opportunities to add value from innovating
  interactions with customers, supplier,
  complimentary vendors, intermediaries and other
  external stakeholders in addition to the
  traditional function of the internally-focused
  value chain.

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Brazils Innovation Value Network
regulatory
technological
Ministry of Science and Technology
CNPq
CGEE
economics
Ministry of Commerce and Industry
FINEP
INPI
Science Academy
social
NSF
NIH
Intellectual Property
Business Academy
SBIR
Technology commercialization
SBA
BNDES
PBE
ABVCAP
Entrepreneurs
Venture Capital
SBIC
Weak links
US institutions
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Dynamic Knowledge Template