For The Post-Covid Era, FMCG Sales Strategies

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5 FMCG Sale Strategies For The Post-Covid Era
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Introduction

• During Covid and lockdown the FMCG sector was the
  most affected because consumers did not feel safe
  stepping outside and purchasing products sales
  can be improved without plummeting company
  resources and diminishing product value. Here are
  some sales strategies that can be adopted by the
  FMCG sector during the post-covid era

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Create a new sales strategy and adapt to the
changing market

• Customers buying behavior has changed
  drastically which in turn has affected retailers
  behavior too.
• People have been spending more and more time
  online, so to keep up with the change, marketers
  need to come up with new sales strategies .
• These strategies should be capable of predicting
  retailers needs and foresee the upcoming trends
  in buying behaviors.

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Strengthen the communication with retailers

• FMCG distributors and manufacturers must try and
  bridge their communication gap caused by the
  disrupted commute system during the pandemic.
• Social media is a great gadget to compensate for
  that.

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Advanced visual merchandising

• Visual Merchandising is one of the most potent
  ways to fortify sales.
• It directly affects sales by driving customers'
  attention and determining customers buying
  behavior in the shop itself.
• By using diligent observation and data from
  advanced visual merchandising audits one can
  carefully place the products with certain visual
  cues to initiate a habitual loop.

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The calculated placing of inventory in shops

• 80 of the sales are generated from 20 of the
  product.
• That famous 80-20 rule can be applied in the
  listing of FMCG products.

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Start applying solutions to make the process more
automated

• In a situation where maintaining distance and
  wearing masks have become our 'new normal' , the
  health of front-end workers is definitely a point
  of concern.
• FMCG partner must incorporate digital solutions
  to establish stronger communication channels
  during the post-covid period.

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Conclusion

• FMCG distributors in UAE reported that 37 of
  the customers visited stores less frequently.
• Thus making the process more automated not only
  ensures security for the buying party but also
  makes the process quicker and less prone to
  errors.