Video wall

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BENEFITS OF VIDEO WALLS

• BY SMERK TECHNOLOGIES
• www.smerktech.com

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• If you're thinking about video wall technology
  and reading this article, you already know that
  this is one of the most effective ways to connect
  with your customers and make a statement.
• You know, intuitively, that big moving images are
  exciting and immersive. Starting this research,
  maybe you want a few ideas about how companies
  are using this impactful format, especially now
  that the industry has extended to include
  interactive video walls as well, providing even
  stickier and more memorable ways to engage with
  your audience. These experiences are brand,
  loyalty, and revenue building.
• Here are 11 reasons why large format or
  interactive video walls add value to your
  business.

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1. STELLAR IMAGES AND EXPERIENCE

• Conventional wisdom and availability of
  technology in the past meant businesses would use
  projectors to display large images. That
  technology required focusing of the lens,
  blending of edges between two projected images,
  or sometimes the use case would require two
  projectors just to put enough light on the wall
  to create an image. Video walls use a direct view
  technology like LCD/LED screens, which provide an
  undeniably crisp and clear picture and increased
  brightness.
• Have you ever walked into an electronic store and
  stopped the moment you saw a screen showing a
  magical landscape? The clarity and experience it
  provided made you pause and pay attention.
  Interactive video walls offer the same
  experience, demanding the attention of your
  customers because of the brightness, the
  contrast, the movement and richness of color.

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2. RESOLUTION IS NO LONGER A PROBLEM

• Resolution is one detail you cant ignore. Sports
  bars build a business through loyalty. The
  loyalty is built through that amazing game-day
  experience great food/beverage/service.
  Larger-than-life screens with exceptional detail
  and contrast is the thing that ensures they keep
  coming back . The bigger the image, and the more
  detailed, the more youll need great resolution.
• Resolution is the number, size and density of all
  the pixels it takes to compose a clear image. If
  you can see those individual dots from the
  targeted viewing position, or if you feel the
  image is 'soft', the resolution of the display
  hardware is probably too low. With professional
  video wall design, you can get the best high
  definition picture possible and even add more
  displays together to create a wall as clear and
  as big as you want. There are many opportunities
  and options to fit your unique needs.

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3. POWERFUL PROCESSING CAPABILITIES

• The flexibility to display lots of different
  types of content in a span across a large or
  uniquely shaped video wall is enabled by image
  processing power. This processing can be handled
  in the screens themselves (to split and span the
  image across many screens, for instance), or it
  might be handled by a separate piece of hardware.
  Making sure your design team understands your
  source and content needs is important so they can
  select the right processing capabilities...which
  often includes a discussion on how to transmit
  the content from the source player to the video
  wall location.
• A wall assembled using consumer displays can't
  provide the same processing power or flexibility.

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4. CUSTOMIZED OPTIONS FOR HARDWARE

• Generally, video walls make up many displays and
  are joined to create an expansive wall with one
  single image, video, or presentation. While this
  is the foundation of a video wall, you have the
  freedom to create a video wall design.
• For example, the size and dimension of the wall
  can be determined by the combination of displays.
  Video wall design involves creative shapes that
  fit the presentation or brand. Since a video wall
  can be customized by using many displays, you
  have the liberty to develop the best wall for
  your needs.
• In addition to providing design flexibility to
  match architectural features, commercial-grade
  video wall hardware provides the long runtime
  abilities needed by a business to play content
  during their operational hours every day.
  Commercial video walls are built from
  technologies and components specifically designed
  to run for long times, in adverse conditions.

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5. PRESENT YOUR CONTENT THE WAY YOU WANT TO

• Do you want customers to pause at the store
  entrance because your wall demands their
  attention? Do you want an interactive video wall
  to provide the help and answers they might have
  while viewing your products?
• Whether the content and messaging needs are
  passive (e.g. brand-building, national campaign
  activation, bold offer-based material) or
  interactive (e.g. virtual fitting room, social
  media powered), video walls give you the ability
  to do it BIG.

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6. INCREASE CUSTOMER ENGAGEMENT

• An interactive video wall can make all the
  difference for your company. A typical customer
  feels an urge to buy when the product for sale
  can be made to feel personalized. A video wall
  installation accounts for this and positions the
  content to envision themselves as a user by
  configuring, browsing options, and holding the
  item in their (digital) hands.
• Whether they have a question about the product,
  or they want to learn more about you, customers
  will be more encouraged to take action through an
  interactive video wall. This is an opportunity to
  gather valuable data about your customers with a
  chance of improved conversion.

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7. PROVIDE EDUCATIONAL MATERIALS TO CUSTOMERS

• Some products or services require more than just
  promotion to win over a customer, and this is
  where an interactive video wall makes sense.
• For example, if youre selling tires, youll deal
  with customers who need reasons presented, in a
  compelling way, for upgrading to a premium tire.
  A video wall design thats positioned in the
  waiting room can help you make that sale,
  explaining the difference between standard and
  premium tires and how the choice can affect the
  customers pockets, safety, and overall drive.

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8. MAKE YOUR COMPANY FLEXIBLE AND ADAPTABLE

• As business owners, we need to be able to change.
  When we have the technology and resources to
  pivot, our businesses are stronger and more
  adaptable to changes in the industry.
• Installing a video wall makes it easy to change
  your promotions, menus, and any kind of content
  you display in the store. Rather than ordering
  new materials, switching out signage, or dealing
  with outdated technology that doesn't suit your
  needs, you can make the changes instantly on a
  video wall.

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9. SHARE YOUR BRAND

• Your brand means everything. Its your
  reputation, it makes you recognizable, and it
  provides opportunities for customer trust and
  loyalty. Your brand doesn't just represent you,
  it actually represents how customers feel about
  you.
• When you decide to pursue video wall
  installation, it shows a confidence in that brand
  story and an investment in improving that feeling
  that customers have. A customer walking through
  the door and being greeted with your images, POV,
  product, messages and large representations of
  them and the community of brand followers is a
  big message that says, "Our brand thinks these
  things, and you, are important."

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10. YOU CAN TELL YOUR STORY

• They might not have spent much time thinking
  about it, but every business is telling a story -
  in everything they do. Youre telling a story
  about the customer and their needs, how you
  empathize with them, and that you have a plan to
  help. While you can train your employees or
  market your unique value proposition, it can
  still be challenging to get the message across.
• As customers spend time in your establishment,
  your interactive video wall can tell your story,
  providing promotional content, testimonials, and
  more.

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11. PROMOTE PRODUCTS BASED ON DEMAND AND SEASON

• You might have products that sell better in
  different seasons. If you sell one product the
  most in the summer (like a popular pair of
  sunglasses), you might want to start promoting
  other products in your store to help boost those
  sales too (like a complementing baseball cap).
• After all, if a customer is already looking for
  something specific, this is an opportunity to use
  your resources to sell related products and more
  options. Once you get a video wall installation,
  youll be able to communicate quickly and
  efficiently with your customers.