in touch with your destination

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in touch with your destination
Nicolaas Pereboom nicolaas_at_timespots.nl mob 31
6 48172202
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Introduction

• Offering destination visitors mobile services
  they need
• People always want relevant information during
  the stay at a destination
• A high need for easy-to-access services while at
  the destination
• People want to communicate
• Mobile technology as enabler

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Timespots
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Timespots Europe

• Timespots market multinationals (business
  traveller), cities, tourist convention boards,
  hotels, major destination management
  organisations
• First goal presence in most popular city
  destinations in Europe starting with Amsterdam,
  Paris, Barcelona
• Second goal presence worldwide
• Working together with international companies for
  distribution and local companies for content and
  services

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End-users market

• Upscale, connected, above-average-spending,
  modern multi-travelling leisure and business
  travellers
• business (deluxe)
• art culture (progressives)
• cool hip (fashionistas)
• Visiting major destinations in own country or
  abroad frequently
• Owning upscale mobile devices
• Always looking for new, compelling gadgets and
  experiences

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Business market

• Tourist offices and DMOs
• Hotels
• Car rentals
• Tour operators
• Airlines
• Publishers
• Corporate companies (relationship marketing)
• Event organizers
• Merchants (retail)
• Cities (destination marketing)

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Mobile technology services

• New mobile and wireless technologies
• City information, guides, brochures, bookings,
  reservations, etc. are all digital available
• Voice GPRS/UMTS/EDGE, communication with
  helpdesks, concierges and tourist offices
• Video streaming making videos, taking photos and
  sending them to home or to friends
• Audio streaming MP3 players, guided city tours,
  tours in museums, etc.
• Access to Internet browsing, mobile chat,
  e-mail, instant messaging, RSS, blogging
• Location-based services find friends,
  where-am-I, how-to-get-there
• Payment and transaction services with NFC
  (developed by Philips)
• Migrating to Mobile Ajax and Mobile Web 2.0

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Market opportunity

• Mobile technology
• New smart mobile devices
• 3G GPRS/UMTS/WiFi etc.
• Arrival of mobile Internet for on-the-move users
• Video audio streaming, navigation, routing
• Mapping, navigation, LBS (Location-Based
  Services)
• RFID, NFC (Near Field Communication) etc,
• Mobile Web 2.0 RSS, blogging, tagging, etc.

• Destination visitor, traveller
• End-user finding relevant services and
  information about the destination
• Sophisticated, autonomous, self-service, want
  choice, variety and personalization have it made
  easy one source
• Companies offering services being in touch with
  and servicing the visitors at the destination

mobile location-based context-aware services
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Context
SEARCH

• Explicit (user input)
• User profile
• Tags
• Metadata
• Rating

• Implicit (deduced from)
• Location
• Time
• Click stream
• Attention

RELEVANT INFORMATION
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Context-aware services

• Offering customer-centric mobile context-aware
  destination and hospitality services for users
  based on
• place (airport, street, district, city, region,
  country)
• time (hour/day/week/month/year)
• personal context (age, preferences, lifestyle)
• Combine this with transaction services and you
  havecompelling mobile marketing and
  narrowcasting opportunities

Show me all open (time) nightclubs (personal
context) around me (place) on map Only show me a
list of the modern art (personal context) museums
in this city (place) which are not yet closed
(time) Contact other visitors of the city sharing
the same interest (destination service) Offer
the Timespots user paying with his device
(transaction service) a discount or voucher or
loyalty programme credits
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Acknowledged benefits

• End users
• timely access to relevant, context-sensitive,pers
  onalised information services
• communication functionality (Internet, e-mail,
  voice, chat, buddy finder)
• concept of transparent pricing
• Marketing/content/distribution partners
• immediate access to and real-time contact with
  lucrative customers
• highly targeted marketing channel - personalised
• dynamic marketing real-time offers and prompt
  feedback as to success rate of any campaigns
  much quicker response measurement than, say,
  advertising in free magazines, hotel lobbies,
  etc

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Tours city walks

• Traditionally only in museums (closed)
• Now more and more in open areas (city), events,
  etc.
• New generation of portable devices makes this
  possible
• I-Pods, PDAs, MP3 Players vs. smartphones
• Unconnected vs. connected
• Client application vs. browser-based
• Rich interface vs. simple interface
• Area (Jordaan) vs. theme (Rembrandt)
• Branded content vs (user-) created content
• Audio (-visual) vs textual
• No LBS/maps vs. Including LBS
• Static vs. interactive

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Tours city walks business models

• Product
• MP3 downloads from Internet
• Rental of devices with tours/city walks
• Sale of MP3 Players with tour (Rembrandt tour)
• Access through mobile Internet (easiest)
• City games
• Content
• License from existing city guides
• License from VVVs
• Created by own team
• Created by community
• Paid for content (ads)

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The ideal citywalk

• Unconnected
• Broadcast
• Application download
• Version-driven
• Flash, videos, audios
• Personal experience
• No feedback possible
• Timeless content
• Interaction with device
• Maps and GPS on board
• Stand alone
• Application decides
• Solo games

• Connected
• Narrowcast
• Mobile _at_ access UMTS
• Tour easily changed
• Streaming content
• Contact community
• Instant ratings reviews
• Real-time content
• Interaction with world
• Also Find nearest friends
• Context-awareness
• User decides
• Interactive games

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Near Field Communication

• The intuitive link between consumer devices
• Information on-the-spot
• Tickets reservation, access (museums,
  attractions, public transport, airports),
  payments (credit and debit cards)
• Special offers of partnering merchants, vouchers,
  loyalty programs
• Example City Pass, public transport

tickets
information
payment
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Near Field Communication

• NFC turns your mobile into a wallet, smart card,
  credit and debit card, transport ticket, city
  pass, event ticket, boarding pass, hotel room
  key, loyalty card, narrowcaster
• NFC payment trials have produced some interesting
  results
• Faster transactions cycles.
• 2. 21 more purchases
• 3. 23 increase in the value per transaction
  compared to traditional credit cards.
• A range of organizations have engaged in NFC
  including Philips, Visa, Nokia, Motorola, Sony,
  Microsoft, Samsung, MasterCard, Vodafone, Tesco
  and the group is expanding fast
• Timespots is working on integrating NFC into its
  service portfolio

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Nicolaas Pereboom Timespots BV Brouwersgracht
136 1013 HA Amsterdam The Netherlands 31 6
48172202 nicolaas_at_timespots.com