Pay Per Click (PPC)

1
What is PPC? PPC stands for pay per click. It is
a process of internet marketing in which
advertisers pay a small fee whenever any of their
ads get clicked on any other website. Essentially
it is a way of buying or making people visit your
website.
PPC is a digital paid advertisement where you pay
per conversion. Whenever your ads get clicked, it
will cost you. This cost varies from 0.10 to 25
rupees. Let's take an example if you pay Rs 100
to an advertiser, you can get 5 to 20
conversions. You can get a good ROI (Return on
investment) through PPC.
Websites and businesses use these techniques to
get noticed by their audiences.
PPC makes you stand out apart from others
2
WHY IS IT IMPORTANT
The main benefit of this type of marketing
is that it is widely considered one of the most
successful forms of online marketing. Unlike
search engine optimization, which works on
organic traffic results, PPC marketing can give
marketers instant results as soon as their ads go
live. Ads designed for search engines
generate sales, leads, website traffic, brand
awareness, app downloads, offline conversion,
session duration, etc. If you want to expand
your online business, you should use PPC. It
makes people visit your website intentionally or
unintentionally.
10-15 SFPTFMRFR BEST SALE 50
Ads for dedicated audience
PRODUCT
Direct sales /promotion (by redirect traffic to
webpage)
Get Return On
Investment
ROI
THE ADVANCEMENT OF PPC PPC Pay per click is
one of the most popular and common forms of
internet marketing. Internet is the most
popular and easy source of sending information to
targeted audiences. And PPC is internet
marketing, which is very profitable for any
business to succeed.
3
79 of brands say it is a driving force in
their business. This level of results proves why
PPC is important and why advertisement is crucial
to keep up with the competitors. PPC
marketers can control which, where, and when ads
are displayed. PPC ads are shown to targeted
customers to give a call to action. PPC is
so important in modern marketing that people
spend most of their free time on social media,
and the internet has become so advanced nowadays
that people search for every solution on it.
HOW IT WILL GROW YOUR BUSINESS Whenever a
user clicks on your PPC advertisement, you can
know exactly how much you spent to get there and
measure the click-through rate (CTR) on every
impression. It informs you exactly when to
try different advertisements and scale up your
campaigns. With the help of this data, you can
gain a wide variety of audiences on your
website. Advertisements reach your intended
target customers as soon as they go live. PPC
gives you instant results and an easy return on
investment. With the other SEO AND SMO
techniques, PPC is a necessary part of the
advertisement for your brand to come into focus
and to gain the audience's attention towards
you. If a person searches for any particular
product, your business with the same product will
automatically be shown to them to take your
services. It increases customer engagement and
sales to your website and makes you a known brand.
WITH OR WITHOUT PPC Let's take an example of a
youtube channel -
WITHOUT PPC If you ignore the PPC, your youtube
channel will not gain subscribers because the
videos you post will not reach the targeted
audience, and it will not get views, likes,
comments, and shares. Without Payper click, you
will never be able to grow your business, and
your hard work will not payback.
WITH PPC
4
If you use PPC services, you will see immense
traffic on your youtube channel whenever you post
any videos. You will get views, likes, comments,
shares, and millions of subscribers on your
youtube channel. You will grow as a person, and
your business will attract audiences every time.
PROCESS OF PPC PPC process involves lots of
one-time as well as regular activities. PPC
experts better know and understand the benefits
of PPC activities, and they know how to implement
them in a better way to get the most benefits out
of them.
PPC Process involves Ad analysis, audience
analysis, competition analysis, creative ads, and
run ads. PPC experts come together to make
creative and effective ad campaigns to tell the
story of a brand or nonprofit. After
launching an ad, analyzers see and evaluate how
well an ad is working. Researchers follow and
track the ongoing changes in their attitudes, the
intent of purchase, and knowledge of the brand.
In audience analysis, experts target the
audience to whom they have to show the ad related
to their interests. Customers interested in
taking your services will be seeing this ad.
In competition analysis, PPC experts research
competitors to gain insights into product
marketing to implement a strong marketing
strategy. After all the research and
analysis, we run our ads on multiple platforms to
gain traffic to your business or website.
GAIN TRAFFIC IN A SHORT TIME If you open an
offline physical store, you can get approx 100
customers to your store in a month because people
don't go and search for a nearby store
physically. But when you use pay-per-click
techniques provided by the best company in
Lucknow. Your business ads will come on online
platforms, where it will grab the audience's
attention. Whenever someone searches for a nearby
restaurant or store, your store will be visible
and can provide about 1000 customers to your
store.
GET RATINGS, REVIEWS, AND TESTIMONIALS FROM
CUSTOMERS
5
On a physical store, customers coming to take
your services don't get reviews of how good your
services are. They will get to experience
everything by themselves. On online platforms,
you can get ratings, reviews, and testimonials
written by customers, which helps you choose the
best services.
PPC MAKES BUSINESSES GROW AUTOMATICALLY PPC can
grow any business instantly by doing
advertisements on online platforms. Whenever any
of your ads get clicked, visitors come to your
website to see your services, which will increase
your traffic, sales, and brand promotion. Once
you take PPC services from our company, you will
experience constant traffic on your website, and
customers will visit even after one year.
QUICK RESULTS IN A SHORT TIME (SMART WORK) If you
print a banner of your products on the roadside,
people may get bored of seeing it. People will
only see it whenever they go out of their house,
about once a day. People use their mobile phones
whenever they are free or get time from their
busy life on the internet customers can see you
18 hours a day. You can run creatively attractive
ads which grab attention, and interested people
will surely take your services.
LOW-COST MARKETING To increase the potential
customers, our company includes a pricing
strategy in which your company offers a
relatively low price of products which stimulates
demand in the customers and gains market
share. We analyze target customers from the total
population, then desired customers, and get our
potential customers. For attracting and engage
more potential customers in your business, we
offer low-cost products.
REPLACEMENT OF TOO MANY SALESPERSONS
6
People use too many salespersons to promote their
brand in every area of their locality, paying
individually to every salesperson. With the help
of PPC experts in Lucknow, you can cover the
entire city to promote your brand on a lower
budget and with complete surety of traffic on
your business or website for sales and conversion.
TARGET DIRECTLY YOUR POTENTIAL CUSTOMERS PPC
works only on your targeted customers to let them
know about your existing business and affordable
products to grab and distract their attention
from other websites. PPC focuses only on the
potential customers from the total population.
WHY CHOOSE US We help you reach your target
audience We develop your brand awareness
among the audience We convert visitors into
buyers We drive your profit and sales
We refine and optimize with ease
7
Audience analysis
Ad
nalysis
Competition analysis
Run ad
Creative ad
WHAT PPC SERVICES INCLUDE -
NEW PRODUCT PROMOTION We promote new products
using discounted prices and vouchers or coupons
with purchases. We run a special introductory
deal with a limited time frame to make it the
best offer.
E-COMMERCE PROMOTION
8
We promote brands on e-commerce through Email
marketing, blog posts, social media posts,
Facebook ads, Instagram posts.
SERVICE UPDATE PROMOTION Updated services are
introduced to the customers by upgrades,
trade-ins, contests, and giveaways so that it
looks profitable to take part. KEYWORD
RESEARCH We do keyword research in such a way and
apply it so, whenever a person searches for a
related topic, our article shows on the top
results.
AD CAMPAIGN SETUP We set up ad campaigns to
attract customers by selecting the campaign
objective, name, pick special categories, budget,
target audience, and setting Facebook ads.
BID MANAGEMENT To create a bid that will prove
your company's success in securing the tender
project, we understand what a tendering
organization is looking for in you.