5 Email Marketing Metrics You Should Track

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5Email Marketing Metrics You Should Track
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• https//www.marketingtiki.com/

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• Contrary to popular belief, email marketing
  continues to be an effective and valuable
  marketing tool to reach out to new customers and
  promote brand credibility and loyalty  it has an
  impressive customer retention rate of 56. 

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If you want your campaigns to deliver
consistently, you will need to track certain
essential email marketing metrics to identify
what works for your brand and what does not.
Return on investment or ROI is certainly the most
obvious metric to track. However, there are many
other KPIs or metrics that can help you run a
successful email marketing campaign. Lets take
a look at some of the most important email
marketing metrics you should track for a
successful campaign! 
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• 4 Important Email Marketing Metrics to Track  
• Here are five essential email marketing
  metrics you should be tracking to measure the
  success of your campaigns
• Open Rate
• Email open rates are one of the most important
  email marketing metrics that you should track.
  The open rate of your email can help you figure
  out if potential customers are interested in what
  you have to say or not. A low open rate indicates
  that your email or the content in its subject is
  unable to grab peoples attention. 
• You can conduct A/B testing to find the most
  effective way to boost the open rate of your
  email. Try different subject lines, greetings,
  and times of the day to see which one delivers
  the best results. The best way to increase your
  emails open rate is to send highly relevant
  emails to segmented audiences.

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2. Click-Through Rate Click-through rate denotes
the percentage of people who clicked on your ad
during an email marketing campaign. A high
click-through rate suggests that your target
audience is interested in engaging with your ads
and learning more about your brand. The right
email marketing tools allow you to track which
links each user clicked as well as the total
number of clicks each campaign received. Its a
fantastic way to learn which part of your email
succeeded and which one needs improvements. You
can split-test two versions of each ad using
click-through rates to measure their success. If
your click-through rates are below average, try
optimizing the readability of your emails. Use
subheadings, images, and shorter sentences and
paragraphs. Make the CTA as visually clear and
appealing as possible. 
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3. Conversion Rate Most email marketing
campaigns are designed to boost sales, which
means that a higher conversion rate will indicate
the success of your campaign. Your campaigns
conversion rate is one of the most critical email
marketing metrics to track. Keeping tabs on it
will help you figure out which email is working
and which isnt. Based on this information, you
can make the necessary changes in the emails that
arent leading to conversions to ensure your
campaigns success. When checking the conversion
rate of your emails and gauging your campaigns
success, make sure to compare the rate with your
industrys expected email conversion rate. It
will provide you with an idea of how your
campaign is fairing according to the industry
standards. If it isnt delivering on your
expectations, you can change that by taking the
following steps
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• Personalize your emails to form a connection
• Automate your campaigns to boost effectiveness
• Send welcome emails to new subscribers offering
  exclusive discounts to add value
• Send gentle reminder emails to customers who
  abandon their carts to boost sales 

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4. Unsubscribe Rate Lastly, you need to keep
track of how many people click the unsubscribe
button on your emails. If your campaigns
unsubscribe rate is high, try to understand what
could be turning customers off. For instance,
high email frequency can be a huge turn-off for
some customers leading them to hit the
unsubscribe button.  To combat this, proactively
ask your audience how often they would prefer to
hear from you. Give your new subscribers the
option to choose their email frequency. It
provides them with a sense of control and shows
that you care about them. Also, use your emails
for customer input. Try your best to address
their pain points and work toward developing a
personalized marketing approach to offer
undeniable value to your subscribers. If you
want to keep an eye on the aforementioned email
marketing metrics, work with Marketing Tiki
today! We offer comprehensive email marketing
tools which can help you track the success of
your campaigns effectively and seamlessly! 
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THANK YOU
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• https//www.marketingtiki.com/