Amazon PPC optimization strategy 2022

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Amazon PPC Optimization Strategy 2022
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Amazon Pay Per Click
Amazon PPC is a service offered by Amazon to
sellers for product promotion on Amazon website.
It helps sellers to run ads on Amazon search
pages and product pages to reach to the target
audience. This way new sellers and competitors
get visibility against the top organically ranked
sellers.
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Benefits of Amazon PPC
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Get Visibility On Top Of Amazon Search Page
Amazon uses A9 algorithm to list products on
search pages. It is not possible for a new seller
to rank the product on top search page quickly.
You need to have good reviews, rating, authority,
and better conversion rate for achieving rankings
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With Amazon Pay Per Click, you can reach to top
Amazon search page. Your listing will be visible
to customers as a sponsored product. This way you
can get visibility to the right audience
interested in your product.
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Pay Per Click
Amazon will charge you when a customer will click
your product ad. There is no cost for impression.
So, you should do it. You will get new visitors
on a brand new listing page and can convert them
through effective content copy and images pack.
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Amazon PPC Optimization Strategy 2022
Keyword Research
The primary step to Amazon Sponsored product ad
optimization is product ad creation. For that
purpose, you will need to do keyword
research. Use Keyword research tools and prepare
a list of keywords. Prepare keywords in two
segment,one high volume and high competitive
keywords and one good volume and low competition
keywords.
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Reverse ASIN Keyword Research
Before you make campaign, you should spy your
competition. Copy your competitors ASIN and
search it on Sonar-Tool. It will feed you
competitors both organic and PPC keywords. It
will be an add-on for you to understand from
which keywords they making sales.
Make Beta Campaigns
Run a beta campaign for a week. Prefer one
automated campaign and one manual campaign
together. Keep daily budget between 20-30. Go
with Amazon suggested bids for automated campaign.
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Sort Best Performing Keywords
Once the campaign completed a week period, check
keywords performance. Prepare a list of good
performing keywords receiving good clicks and
sales. Increase the bid of top conversion
keywords by 10-15. At the same time, either
pause the poor performing keywords or low down
the bids by 50. Also, check the negative words
in the list where Amazon is displaying the ads.
Put the terms into negative keywords and save
your money from being waste on irrelevant search
terms.
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Monitor Your Campaign And Analyze It
The key part to Amazon PPC optimization strategy
is monitoring. Once you created a sponsored
campaign, you should start analyzing it. The
campaign manager provides you in-depth analytics
on everyday, week, month, year, and custom time
period range. Do monitor keywords performance and
make changes to PPC bids as required.
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Tips To Increase Sponsored Ads Click Through Rate
(CTR)
Main Image of The Product
Like Google, Amazon does not allow custom image
or title for sponsored ads. It will display the
products main image and title to the audience on
the search page.So, you should use a compelling
HD picture as main image. The picture should be
clear and should appeal the visitor to click the
ad.
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Throw A Sweet Deal
You and your competitors both are running pay per
click campaign. So, you need to come up with a
new idea for more visitor on your listing
page. Run a coupon code or discount deal while
doing Amazon PPC. Amazon will display the deal on
the search page along with product ad copy. This
will help you improve click through rate.
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