Global Executive Forum: Sao Paulo, January 2005

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Global Executive ForumSao Paulo, January 2005
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Agenda

• Sao Paulo Snapshots
• Brazil Snapshot
• Current issues in Brazil
• Basic Portuguese
• Questions???

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Sao Paulo
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Sao Paulo

• Population 11 million, 18 million
• (1.8 million in 1940, 10 million in 1980)
• State 30 of national GDP
• City 30 of nations manufacturing output
• Budget of SP City gt Budget of Argentina
• Mayor Marta Suplicy (PT) gtgtgt Jose Serra (PSDB)
• Average annual income double national average

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Sao Paulo

• Paulista Avenue (Wall Street)
• Jardins (5th Avenue)
• Berrini/Vila Olimpia (high tech/service/new)
• Best night life south of the equator (never
  sleeps)
• Best fine dining in southern hemisphere/world
• Fashion center (SP Fashion Week)

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Brazil

• 180 million people
• GDP US780 billion
• President Luiz Inacio Lula da Silva
• (LULA) PT
• Inter-bank interest rate 17.25
• Inflation 6
• Unemployment 8 nationally,
• 19 Sao Paulo

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Brazil Challenges

• Poverty of 31 of population (54 million people)
• Income distribution (5th worst in the world)
• Crime
• 1.1 million live in favelas

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Good News - Education
Higher education, 1994-2001

• Enrollment 82
• Enrollment in private schools 115
• Undergraduate degrees 61
• Enrollment in Master/Doctoral 68
• Graduation Masters/Doctorate 150

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Good News - Economy

• Historic trade surplus of 30 billion
• Record export and import levels
• Currency (REAL) strengthening against dollar
  (R2.73 US1)
• Agreement with China, Russian president arrives
  tomorrow
• Spanish/Portuguese investments in Banking and
  telecommunications
• Chinese/Korean investment in infrastructure
  (electricity) and mining

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Hot Topics

• Free Trade of the Americas
• (deadlock steel/agriculture subsidies)
• US Elections
• General optimisim about economy
• Football

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Basic Portuguese
Names

• Fabio
• Benvenuto
• Mariana
• Simone
• Juliana
• Fabrizia
• Alexandre
• Robert
• Roberto
• Sergio
• Vinicius

• Marc
• Sergio
• Marcelo
• Rodolfo
• Alessandro
• David
• Robson
• Adriano
• Renata
• Andrea
• Fernando
• Ricardo

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Basic Portuguese Pronunciation Rules

• Initial R H (Ronaldo)
• Final O U (Adriano)
• Initial H silent
• X in middle of word SH (Alexandre)
• All sounds are pronounced, including final e
  (Alexandre)
• AO OW (Sao Paulo, Coracao)
• AE AYE (mae)
• J ???
• Accent on second to last syllable, unless marked
  by accent

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Basic Portuguese
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Basic Portuguese
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Basic Portuguese
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Muito Obrigada!
Anne Nemer annemer_at_katz.pitt.edu