Source : NESDB, June 2002

1
???????? 5 ????????????????????? ?????????????????
????
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2
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??????????
GDP
??????
??????
Source NESDB, June 2002
3
????????????????????????????
4
???????????
What to do?
Strategic Position
How to do?
5
Positioning Thailand
Knowledge-Based Economy
Owner of AdvanceTechnology
Active InternationalPlayer
HPE
Public SectorReform
PrivateSectorReform
Global Niches
Society of Good Living

• Macro Economic Foundation
• Fiscal Monetary Policies
• Trade and Investment Policies
• International Policies

• Generic Factors
• Human Resources
• ST
• Management
• Infrastructure

26
6
Global Niche
World Graphic Design Center
Software
Example
High Tech

• Software

Detroit of Asia
Auto

• Fashion

• Auto industry

World Tropical Fashion
Fashion
Level of Sophistication

• Foods

Foods
Kitchen of the World

• Tourism

Low Tech
Tourism
Asia Tourism Capital
Low Touch
High Touch
Level of Customization
7
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????
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???????????????
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????????
????????????
??????
?????????
???????????????
????????????????
8
???????-???????????? ST (?????????)
????????????????
???????????????
9
??????????????????????????????
15.0
18.6
56.8
6.3
3.3
10
?????????????????????????
11
?????????????????????
12
????????????????????????
??????????????????????????
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?????????????????
?????????
?????????
???????????
?????/???????
????????????
????????????????
????
13
?????????????????????????

• ???????????????????????????? ?????????? ??????
  ??????????? ??????? ????????? 26 ????
• ?????????????? 48 ???? ?????????????? SMEs
  ????????? ???????? ??????????? ??????????

14
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