BURST Media provides:

1
WHAT DO YOU REALLY CARE ABOUT?
BURST! Media provides
Access to audiences on specialty-content web
sites Market-proven ad management
2
BURST! History

• The BURST! Media Network
• Founded in 1995
• Systems certified by BPA Worldwide
• Privacy assured by TRUSTe
• Named as a 2001 Member of the Inc. 500
• Launches AdDesktop ad management product (2001)
• Recognized for the second consecutive year by
  Deloitte Touches 2002 Technology Fast 500
  program.

3
Why BURST! Media Why AdDesktop?

• BURST! is a media company dedicated to supporting
  the vital interests of web publishers.
• BURST! has applied 9 years of service experience
  and standards to develop AdDesktop.
• BURST! looks to form partnerships. As a media
  company we understand your business.
• BURST! reliability is supported by tier one
  infrastructure and is multi redundant,
  scalable and adaptable.
• BURST! customer service customer satisfaction
  is one of our key measures of success.  This
  means clear, concise, timely answers to our
  customers.      

4
Why Outsource AdDesktop?
Increased efficiency creates profitability

• Focus on your core business
• No human capital risk
• Clear cost structure and control
• No out of pocket investment risk
• Always using cutting edge technology

5
What Do You Really Care About?
The BURST! network of sites delivers focused,
passionate content.
From the broad spectrum of the Internet, BURST!
accepts only those sites focused on a specific
topic.
Focused content attracts involved passionate
audiences seeking information on topics they
really care about.
6
The BURST! Difference
Specialty Content Properties
7
The Specialty Content Network
BURST! delivers a quality audience by maintaining
a quality network.
Continuous site-by-site Evaluation for content,
positioning, and irregular traffic
BURST! Network sites deliver a quality audience.
BURST! accepts less than 10 of sites that apply
General Population of Websites
Good content is hard to come by BURST! accepted
less than 15 of the 3,200 applications for
membership received in 2003.
8
Using the BURST! Network
9
Custom Opportunities
Integrated content Pillsbury featured on
Recipezaar
10
Who Has Used the BURST! Network?
11
Campaign Choice
12
Campaign Preview
13
AutoSelect
14
Understanding Web Users
BURST! Develops Monthly Research on Consumer
Behavior

• Recent Topics
• Media Habits
• Purchasing
• Ad Clutter
• Holiday Shopping
• Online Travel
• Online Security
• Online Coupons

15
Join Us

• Work with us to add new revenue to
  your business.
• Immediately expand your sales
• Force.
• Put nine years of proven ad
• management technology to
• work for you.