What Is The Benefits of conversational Marketing

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What Is The Benefits of conversational Marketing
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Conversational marketing is a form of relational
and digital marketing. It allows companies to
build stronger and long-lasting relationships
with their customers through automated, real-time
conversations on social media or the companys
website. Email campaigns, FAQs, forms, and
chatbots are perfect examples of conversational
marketing tools. Conversational marketing is
revolutionizing the way customers buy. At the
core of conversational marketing is building
relationships through dialogue with your
customers. It is based on one-to-one interactions
in real-time across multiple channels. 
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Base of conversational marketing
The evolution of new technologies
Multiple channels of communication
Instantaneity and interactivity
Without the invention of new technologies and new
ways of communicating (such as emails, text
messages, social media, etc.), conversational
marketing would not exist or would at least not
be as widespread. Future evolutions in the sector
of new technologies will most certainly develop
conversational marketing and make it even more
widespread.
These conversations happen by email, by phone,
and more recently via a plethora of different
tools such as social media, apps, and websites.
By being present on various communication
channels, companies can have an impact and
attract people from multiple age groups and
backgrounds.
With the development of the internet and instant
messaging, the demand for interactive services
and spontaneous conversations have become more
and more widespread. Customers like to get
precise information quickly and it has become a
requirement in order for businesses to grow
customer relationships
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Benefits of conversational marketing

• You create a more human buying experience Improve
  your customer experience conversational
  commerce has the power to help improve the
  checkout journey, site navigation, and overall
  customer experience. You learn a lot about your
  buyers and customers. Increase engagement and
  interaction Conversational commerce helps make
  your brand more accessible to consumers, by
  expanding your channel mix. This makes it easier
  for customers to reach you and interact with your
  brand.
• You convert more leads and better leads. You
  shorten your sales cycle.
• You grow your sales pipeline and boost your
  online sales Conversational commerce provides
  the possibility to grow your business and
  increase online sales by helping up-sell and
  cross-sell products. At the same time, it can
  help automate parts of your customer service,
  helping drive your costs down.

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Conversational marketing tools

• The ultimate goal of these conversations is of
  course to collect contact information and qualify
  your leads further to take them smoothly through
  your sales funnel. Bots are there to do it
  proactively in their approachable and human way
  even during out-of-office hours when your teams
  are not available. Conversational commerce can
  help optimize your customer experience, increase
  online sales, and improve the way consumers
  interact with your business during the entire
  buying process.
• WPForms Conversational Forms Addon
• Facebook Messenger Bot
• Chatfuel-Chatfuel is a plugin that helps you
  build bots for Facebook Messenger. However, it
  doesnt work with other platforms (like
  WordPress).
• Botfuel Botfuel is a platform that lets you
  build and manage conversational Chatbots based on
  info in your database.
• Drift Drift makes it easier for people to buy
  from your business by using conversations. So
  when you connect Drifts conversational marketing
  platform to your site, you can get more qualified
  leads using bots. And bots also help book
  meetings with your team members.
• Other conversational marketing tools that are
  enterprise-friendly include,  Hubspot, Intercom,
  Conversica, Siftrock, ManyChat.

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