TURKEY

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TURKEY ESTONIA LATVIA LITHUANIA FRIENDSHIP
WEEK2005
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Objective

• Meeting of the Turkish community, Estonian,
  Latvian and Lithuanian commmunities and,
  providing cultural exchanges between these
  countries.
• To promote Turkish traditions and modern Turkish
  people in Estonia, Latvia and Lithuania
• To promote Estonia, Latvia and Lithuania
  traditions and modern people of these countries
  in Turkey
• To strengthen commercial relations
• To increase tourism incomes for all countries

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Purpose

• The project of the Turkey Estonia Latvia
  Lithuania Friendship Week has been envisioned
  for the benefit of Turkish Estonian Latvian and
  Lithuanian companies brand value. Cultural and
  artistic activities are planned to be the basis
  of the project. In addition, information on the
  economic structure of Turkish/ Estonian Latvian
  Lithuanian firms and import-export opportunities
  is provided to foreign investors and potential
  cooperators via commercial platforms and seminars
  founded with the support of Turkish and Estonian
  Latvian Lithuanian participants.
• The project is envisioned in two phases. The
  first phase will take place in Estonia, Latvia
  and Lithuania for the Turkish target audience.
  The second phase will take place in Turkey for
  Estonian Latvian and Lithuanian target audience

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Analysis

• In order to provide maximum utility
• Obtaining support of governmental institutions.
• Obtaining support of private sector for
  increasing the number of participants
• Coordination among institutions organizations
• Public Relations / Promotion
• Consistent communication with the media

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Project

• Primary PR activities to be performed within the
  scope of this project are
• Logo and slogan design
• Press Relations
• Internet Portal
• Providing communication with all governmental and
  private institutions
• Organizing and programming the events within the
  project
• Documentation
• Promotion materials

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Project

• Primary PR activities to be performed within the
  scope of this project are

• Student exchange program (long term)
• Distant training program for university teachers
  (long term)
• Pen-Friend project for elementary and high
  school students

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PR Activities

• LogoSlogan Design
• The annual Turkey Estonia Latvia Lithuania
  Friendship Week will acquire an institutional
  identity with a logo designed in accordance with
  the purpose of the project.
• The new logo slogan will be used in all media
  used within the scope of the project. Printed
  material such as letterheads, envelopes and
  dossiers will be prepared using the new logo.

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PR Activities

• Press Relations
• The aim is to sustain the right form of
  communication with the media consistently in
  order to increase participation. The following
  materials will be created in all languages
• Press kit
• Promotional Film
• The target audience will be reached by media such
  as the internet, radio and sectoral journals.

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PR Activities / Internet Portal

• Internet Portal
• The internet is the right solution for the
  communication strategy of the project, because it
  is
• Fast
• Offers all information needed
• Allows changes and updates to be made instantly
• Accessible from all parts of the world.
• Able to perform lots of applications
  automatically
• Widespread
• Able to appeal to many cultures and languages.
• The internet portal which will be designed in
  official languages of Turkey, Estonia, Latvia and
  Lithuania will be used in the promotion efforts
  in TELFA States. The public will be referred to
  the portal for detailed information.

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FORMAL AND COMMERCIAL EVENTS
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PR Activities / Formal Commercial Events

• Formal Events
• Formal Receptions
• Official Openings (Shall be organized as
  possible)
• The Alternatives are
• Opening of the statue of an eminent Turkish,
  Estonian, Latvian or Lithuanian figure
• Official opening for a restored historical
  building
• Official opening for a street or a public square
• Visits
• Economic and Commercial Events
• Tourism, Industry and Trade Fair
• Conference
• Seminar
• Panel

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CULTURAL EVENTS
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PR Activities / Cultural Events

• Social and Cultural Events
• Events will be envisioned for Turkish people in
  Estonia, Latvia, Lithuania, and for Estonian,
  Latvian, Lithuanian people in Turkey. Below are
  the events planned within the scope of the
  Turkish Week in Estonia, Latvia and Lithuania

• Art/Photograph/Caricature Exhibition
• Live shows from the masters of Ebru (painting on
  water) /Glass Blowing / Rug / Pottery sales
  work shops
• Exhibition of Atatürks, The Sultans and
  Mehter (Janissary band of musicians) costumes.
• Documentary film screenings about Atatürk
• Fashion Show

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PR Activities / Cultural Events

• Social and Cultural Events
• Folk dance performances from all countries
• Concerts from TELLFA Countries pop/classic and
  Jazz artists
• Traditional TELLFA Countries foods festival
  (accompanied by authentic music from all
  countries)
• Tournaments with the support of sport federations
  
• Promotional event for tour operators with the
  support of TURSAB (Association of Turkish Travel
  Agencies)

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PR Activities / Documentation

• Documentation
• Turkey Estonia Latvia Lithuania Friendship
  Association (TELLFA) will prepare a report of the
  events after the Friendsip Week for the relevant
  corporations (sponsor corporation/s, governmental
  institutions etc.)
• The report will be prepared in all countries
  official languages.
• Promotional Materials
• For raising awareness of the project and
  permanence to, some promotional materials are
  going to be produced. These materials are going
  to be distributed at certain places.

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PR Activities / Educational Programs

• Student Exchange Program
• After interviews with relevant authorities a
  year-long student exchange program will begin for
  students studying at certain faculties.
• TELLFA will be the liaison between universities
  and students for the exchange program.
• Distant Training Program
• After interviews with relevant authorities
  university lecturers teaching in certain programs
  will lecture in the form of satellite conference.
  
• TELLFA will be the liaison between universities
  and lecturers for the distant training program.

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PR Activities / Pen Friend Project

• Pen-Friend project for elementary and high
  school students
• The students from the certain schools of all
  around Anatolia will send their greetings to the
  students in Estonia, Latvia and Lithuania.
• Since the target audience is children, this
  activity is envisioned to perform on the 23rd of
  April which is celebrated as childrens festival
  in Turkey. The subject for greetings is
  envisioned to be peace and friendship
• The web site which will be prepared in the scope
  of TELLFA Friendship Week will be used for Pen
  Friend Project.

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• Turkey Estonia Latvia Lithuania Friendship
  Association, will assume the coordination of the
  project and will perform all PR activities.
• In the scope of Turkey Estonia Latvia Lithuania
  Friendship Week, coordination and communication
  center and PR services will be provided by HY
  Promotion Organization which is an experienced
  and professional company.

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Thank You