Tips for Retailers this Halloween 2021

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Tips for Retailers this Halloween 2021

• SOLUMESL

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Tips for Retailers this Halloween 2021
Like Christmas and Thanksgiving, Halloween is one
of the holidays that retailers should prepare
for. Here are some tips for handling the
Halloween shopping season. Halloween is the time
for most people to go to the stores and pick up
spooky decorations, haul lots of candies, and
shop for Halloween costumes and party needs.
However, for retailers, its time to prepare
their stores for the incoming volume of Halloween
shoppers. So how can retailers gear up for
Halloween 2021? 
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Attract Consumers with Halloween Displays
It might be a cliché, but decorating retail
stores with a Halloween theme from the aisles to
the window displays is one of the ways to promote
branding. For example, a Halloween window display
can attract passers-by to enter the store. The
aisle displays, on the other hand, can encourage
window shoppers to buy items. For stores that
sell Halloween decorations, it is recommended to
display the items for sale the way they would be
used at home or events, so the customers can
imagine what the decorations would look like in
their own homes.
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Promote Discounted Halloween Items with Digital
Label
Traditionally, retailers use posters to indicate
which promo goes to which aisle. But if a store
has Newton digital labels instead of paper shelf
labels, retailers can use its 7-color LED feature
for a Pick-by-Light strategy. Instead of using
posters, retailers can assign a LED color for
each type of promo. They can use green for new
arrivals, yellow for Buy 1 Take 1 deal or red for
Halloween items with 50 off discounts. This way,
shoppers are informed while they are browsing the
shelves.
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Give Your Shopping Bags a Halloween Design
Retailers can extend the shoppers Halloween mood
from the store to their houses with
Halloween-themed reusable shopping bags.
Moreover, using shopping bags customized for
Halloween is not only for pleasing shoppers. It
is also a way of brand promotion and securing
future sales. Shoppers might want to keep a
reusable shopping bag with an eye-catchy
Halloween design. And if it is complete with
store address, contact number, website address,
and good logo placement, the shoppers might want
to come back to the shop for the next Halloween.
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Have a Staff Handing Out Halloween Candies at the
Store Entrance
Giving away candies to customers before and
during Trick-or-Treat night might not directly
increase Halloween sales, but it can
increase brand loyalty and be beneficial in the
long run. Retailers can have staff in a Halloween
costume stand by the store entrance with a bowl
or sack of candies. The team can give sweets to
both children and adults. Gestures like these
make customers feel seen and appreciated by the
brand. 
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Publish Halloween Posts Online
Publishing Halloween posts on the stores
official social media accounts and pages can help
prepare retailers and store managers in more ways
than one. Through social media, retailers can
post Halloween sale announcements to inform
people, make a Halloween countdown to hype target
consumers, or do Halloween-related polls to
predict the shoppers store behaviors.   Social
media platforms can also serve as a way to
conduct COVID-safe Halloween contests online.
Retailers can do virtual raffles or online
Halloween costume contests.
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Halloween is one of the busiest times of the year
for both consumers and store owners. Halloween
affects many businesses, too, from pumpkin
farmers to candy store owners and costume
boutique owners.    Contact us today if you are
interested in knowing the other ways
SOLUM digital labels can help you with retail
business management during shopping seasons like
Halloween, Thanksgiving, Black Friday Sale, and
Christmas.