Optimizing your Company LinkedIn Page - Company Expert

1
PLAYBOOK
Online Presence
OPTIMIZING YOUR COMPANY LINKEDIN PAGE Playbook
2
Table of Contents
Grow and Keep it Up to Date
Overview
Process Overview
Create
Optimize
How to create a LinkedIn Page LinkedIn Cover
Photo Templates
LinkedIn Presence With These Tips
Context Summary How to Use Definitions
Create Grow and Keep it Up to Date Optimize
Promoting your page Administering Your
Page Tips
Pages 3 - 7
Pages 8
Pages 9 - 14
Pages 15 - 17
Pages 18 - 21
3
LINKEDIN CO. PAGE
Overview
OVERVIEW
Context Summary How to Use Definitions
4
Grow and Keep it Up to Date
Overview Process Overview Create
Optimize
How This Playbook Fits Into Company Experts
Solution Center Context GROWTH ACCELERATOR RELATED
TOOLS AND INSIGHTS
Product Category
GROWTH ACCELERATOR
3

• Insights
• Products

Online Presence
Planning
Marketing
Sales
Planning
Marketing

• Insights
• Products

Online Presence gt Competitive Positioning gt
Social Media
The above four building blocks of growth are the
foundational elements of our Growth Accelerator
system. They allow us to systematically assess
and optimize various components of growth.
Within each of the four blocks there are 18
different enablers of growth. Each of these
blocks are part of an interconnected ecosystem
that Company Expert leverages with these
Playbooks to inject speed, alignment and
accelerated growth into the DNA of your firm
Our Growth AcceleratorTM
3 Online Presence

• Insights
• Products

? Insights

• Products

Sales
5
Grow and Keep it Up to Date
Overview
Process Overview
Create
Optimize
Playbook Overview
Time to Complete 3 hours
Impact/Effort Scoring
Product Summary
1 2 3 4 5
Highest Value Activities
LinkedIn is the most popular professional
networking site B2B Professional Service Firms
use to share information, build work
relationships, and leads. Just like the other
popular social media platforms like Facebook and
Twitter, a companys LinkedIn page is likely to
show up in search results when an individual
searches for your company name. B2B Professional
Service buyers also typically come to your
LinkedIn page before making a purchase. LinkedIn
helps provide social validation your company is
legitimate.
Effort
Building Block of Growth Online Presence

• Other Related Enablers of Growth
• Competitive Positioning
• Social Media

1 2 3 4 5 Impact
Tool Score
Key 1 Low 5 High
Score Summary An optimized LinkedIn company
page is vital for professional services business
owners and executives. LinkedIn pages are
fairly easy to complete. The value better
positioning of the business on LinkedIn is
critical for the growth of any B2B professional
service firm.
Because of the potential user and search engine
exposure, its important for B2B Professional
Service Firms to have a complete LinkedIn
company page that takes advantage of these
opportunities . A strong LinkedIn presence can
help strengthen your brand and reinforce your
image as industry thought leader.
Format PowerPoint
Number of Pages 21
6
Grow and Keep it Up to Date
Overview
Process Overview
Create
Optimize
Playbook Overview Introduction
WHY USE THIS PLAYBOOK?
WHO IS THIS PLAYBOOK FOR?
HOW TO USE THIS PLAYBOOK
LinkedIn Company Pages were developed to give
your company a home base and reach your audience
on the network. If you do not have an optimized
page or you havent built a LinkedIn Page for
your business yet, youre missing out on new
connections, followers, employees, and
customers. This playbook walks you through how to
write and optimize your LinkedIn company page
and build your network.

• Professional Service firms marketing directors
  or LinkedIn administrators
• Businesses looking to build brand and position
  their firm as thought leaders
• B2B Professional Service firms that want to
  differentiate their business and use social
  media to generate more leads and enquiries

This Playbook outlines how to build and optimize
your LinkedIn company page. It outlines a
step-by-step model for optimizing, reviewing and
refining your LinkedIn page on a regular basis.
Help
Tips and strategies
Warning, be careful
TIP
7
Grow and Keep it Up to Date
Overview Process Overview Playbook Overview
Definitions
Create
Optimize
Hashtag
Hashtags help users find content on a specific
topic
LinkedIn Marketing Solutions
LinkedIns resources to help you market on their
platform
Cover Photo
A professional image that is the first thing a
visitor sees when they come to your company page
LinkedIn Public URL
Your unique LinkedIn company URL that can be
customized with firm name
8
APPENDIX
Page 23 License Page 24 You Will Be In Good
Company With Company Expert
9
License
Except as permitted by any such license, no part
of this publication may be reproduced, stored in
a retrieval system, or transmitted, in any form
or by any means, electronic, mechanical,
recording, or otherwise, without the prior
written permission of Company Expert. This
publication has been written for information
purposes only. Every effort has been made to make
this document as complete and accurate as
possible. However, there may be mistakes in
typography or content. Also, this document
provides information only up to the publishing
date. Therefore, this document should be used as
a guide - not as the ultimate source. The
purpose of this publication is to educate.
Company Expert does not warrant that the
information contained in this document is fully
complete and shall not be responsible for any
errors or omissions. The author and publisher
shall have neither liability nor responsibility
to any person or entity with respect to any loss
or damage caused or alleged to be caused directly
or indirectly by this publication. Any references
to company names in sample templates are for
demonstration purposes only and are not intended
to refer to any actual organization unless
otherwise noted. This publication is not intended
for use as a source of legal or accounting
advice. The Publisher wants to stress that the
information contained herein may be subject to
varying state and/or local laws or regulations.
All users are advised to retain competent counsel
to determine what state and/or local laws or
regulations may apply to the user's particular
business. The Purchaser or Reader of this
publication assumes responsibility for the use of
these materials and information. Adherence to all
applicable laws and regulations, federal, state,
and local, governing professional licensing,
business practices, advertising, and all other
aspects of doing business in the United States
or any other jurisdiction is the sole
responsibility of the Purchaser or Reader.
10
You Will Be In Good Company With Company Expert
Our proprietary suite of solutions and
technologies are designed to inject speed,
knowledge, and accelerated growth into the DNA of
B2B Financial Services, Technology, and
Professional Service Firms
The Company Expert Difference
Our Focus
Our Experience
Our Proprietary Solution
Our Execution Capabilities
We have been helping firms grow since 1997 and
each of our Partners has at least 25 years of
experience creating sustainable growth for
businesses like yours
Proven success by leveraging our proprietary
playbooks, research, and technology. We
systematically fuel growth through our proven
Growth Accelerator SystemTM (GAS)
Unlike typical consulting firms, we stay
actively involved with you by providing
resources and management to effectively
implement our recommendation
We specialize in helping small and mid-sized B2B
Financial Services, IT, and Professional Service
Firms with breakout growth strategies
Company Expert is so confident we can deliver
real results for your firm we will not accept
payment if you are not satisfied WE GUARANTEE IT
Sales
Marketing
Planning
Online Presence
Company Expert 520 Folly Road, Suite
264 Charleston, SC 29412
Phone [phone] Email services_at_companyexper
t.com Website www.companyexpert.com