Your Chief Blogging Officer.

1
Your Chief Blogging Officer.
Participating in the new business conversation
Robert Scoble, Technical Evangelist, Microsoft,
http//www.scobleizer.com
Co-author of Naked Conversations, a book about
corporate blogging, http//www.nakedconversations.
com
2
Isnt this fad over yet?
New reasons relationship, conversation, authority
Others early warning, builds audience, builds
loyalty, participatory business
3
Reason 1 Google.
85 of search traffic to Channel 9 comes from
Google
4
Control your fear.
Its a conversation, join in, were talking about
you!
5
Learn to listen.
You already stopped listening, didnt you?
6
Anti-marketing marketing.
Remove intermediaries that dont add value
7
The new Public Relations.
The public is talking and wants you to talk back
8
Shift time-based search.
Your customers can find everyone who says you
suck
9
Embrace transparency.
Customers will help you out if you invite them in
10
The new relationship.
Browse. Search. Subscribe.