Partnership Opportunities With The ORANGE COUNTY FLYERS

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Partnership Opportunities With The

ORANGE COUNTY FLYERS
2008 Season
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Overview

• This presentation will demonstrate how a
  partnership with the Orange County Flyers
  professional baseball team can
• Build significant sponsor awareness through local
  and national television exposure
• Leverage celebrity involvement to support your
  sales and marketing goals
• Strengthen your promotional efforts
• Create greater customer loyalty and goodwill
• Help you increase brand awareness

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In This Presentation

• Who are the Orange County Flyers?
• Why Partner with the Flyers?
• Key Partners
• General Partnership Pricing
• More Creative Partnership Opportunities
• Next Steps

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Who Are The Orange County Flyers?
In March, 2007, an investment group led by
Desperate Housewives star James Denton and Alan
Mintz, a movie producer, local businessman and
former Minor League Baseball team owner,
purchased the Fullerton Flyers, an independent
league baseball team based in one of Southern
Californias most affluent markets.
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About The Flyers

• Upon purchase, name was changed to Orange County
  Flyers
• This change expanded fan base from 130,000 to
  more than 3 million
• Member of the Golden Baseball League
  (www.goldenbaseball.com)
• Competes in an 88-game season from June
  September with 44 home games

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Why Partner with the Flyers?
MAJOR LEAGUE PUBLICITY _at_ MINOR LEAGUE PRICES
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Why Partner with the Flyers?

• Attendance increased 36 in 2007 and is expected
  to increase more in 2008
• Sponsorship offers national exposure at the
  lowest prices including potential inclusion in
  recently signed reality television show deal (see
  next slide)
• Plans to build a stadium by 2011 with first
  sponsorship rights to existing partners
• A new Flyers website (February) and telecasts
  will further increase exposure
• 50 of fans come from Orange County beyond
  Fullerton a valuable, upscale market
• Your company can leverage the Flyers innovative
  marketing and promotional ideas such as The Band
  From TV concert featuring television stars James
  Denton (Desperate Housewives) Hugh Laurie
  (House), Greg Grunberg (Heroes) and many others
• You want OUR fans to become YOUR customers.

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Why Partner with the Flyers?
Powerful Local And National Television Promotion
The Flyers have entered into a co-production
agreement with The Conlin Company
(www.theconlincompany.com), reality television
producers responsible for American Idol Extra,
Hells Kitchen, Nanny 911 and many others. The
agreement to develop a reality TV show about
minor league baseball featuring the Flyers
presents a significant opportunity for sponsors.
A reality show is, in many ways, a weekly
half-hour commercial for the team a commercial
that can be expected to build valuable awareness
and interest for the club and its sponsors.
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Why Partner with the Flyers?
Celebrity Involvement Increases Excitement,
Awareness, Affiliation James Denton, Flyers owner
and Desperate Housewives male lead, actively
promotes the team and its sponsors locally and in
the national media. These promotions generate
significant awareness and goodwill for businesses
associated with the team.
Entertainment Tonight James Denton and
Desperate Housewives director Marc Cherry show
off James bobblehead doll, presented by a team
sponsor, on an Entertainment Tonight interview.
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Why Partner with the Flyers?

• Our track record of proven local, regional and
  national exposure.
• Flyers partners in 2007 were featured in
• In-Style Magazine
• The OC Register
• The Fullerton Observer
• Desperate Housewives Website
• The Major League Baseball All-Star Game
• Various late night talk shows
• ESPN Radio
• KFIs John and Ken Show
• Entertainment Tonight
• The Late Late Show
• AND MANY OTHERS

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2007 Key Partners

• A partnership with the Flyers puts you in very
  good company.
• A number of local and national businesses have
  recognized great value that a Flyers sponsorship
  represents. Our 2007 partners have included
• AutoNation
• Wells Fargo
• Regal Cinemas
• Orange County Register
• Lollicup
• Boomers
• LA Fitness
• Gallagher Pediatrics

• Downey Savings
• Anheuser-Busch
• Dave Busters
• ESPN
• Wireless Toyz
• The Twisted Vine
• St. Judes Hospital
• Brea Improv

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General Partnership Pricing
SIGNAGE
Outfield Net Sign 20 X 50 Outfield Wall
Signs 7 X 40 7 X 20 7 X 10 On Deck
Circles Foul Pole Signs
15,000 7,000 5,000 3,000 5,000 5,000
Dugout Rooftop Signs Concourse Signs
2,500 2,000
PROGRAM ADS AND POCKET SCEDULE
Full Page Half Page Quarter Page Business
Cards Pocket Schedule Panel
1,200 1,000 750 250 4,000
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General Partnership Pricing
SPECIAL PROMOTIONS
Fireworks Shows Weekly Theme Nights Bobbleheads O
n Field Promotions Call to the Bullpen Magnet
Schedule T-Shirts Team Poster Hats Logo
Baseball Kids Club Stolen Base Ejection
10,000 8,000 6,000 5,000 5,000 4,000 4,000
4,000 4,000 4,000 3,000 3,000 1,000
Concourse Presence (4 Games) Section
Sponsorship PA Announcement (Nightly)
2,000 5,000 2,000
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More Creative Partnership Opportunities

• In addition to the general partnership
  opportunities, the Flyers are looking for
• A Presenting Sponsor
• Exclusive Sponsors
• Official Sponsors
• Creativity is our specialty and there are no
  limits to what we can do to help you reach your
  goals.
• If you can imagine it, we can make it happen
  whether that means sponsoring the stadium stairs,
  creating an on-field game built around your
  business or nearly anything else. We want to
  work as partners with you to promote your company
  as successfully as possible.

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Next Steps
We would appreciate the opportunity to discuss
how a relationship with the Orange County Flyers
can deliver real and significant value for your
advertising dollar. We can build a custom program
just for you to promote your business, name or
product. If you have any creative ideas to truly
make this a partnership, we would love to hear
them. Please contact Justin Gurney at
949-751-9389 or jgurney_at_orangecountyflyers.com at
your convenience to begin a partnership with the
Orange Countys own professional baseball team.
Thank you for your time and consideration.
GO FLYERS!