Key Issues

1
Key Issues

• What trends are driving the second Internet
  revolution and amplifying the impact of the
  consumerization on IT?
• What are the characteristics of the second
  Internet revolution?
• How will firms take advantage of and manage the
  impact of the consumerization of IT and the
  second Internet revolution?

2
So What?

• Why enterprises should care
• Emergence of "the net fabric," where computers
  and IT work as people do, rather than vice versa
• Their users and their customers are people
• People increasingly expect what they can do at
  home to be available at work. New workers
  increasingly familiar with technology
• New business models as companies reach users
• Why IT should care
• New technologies increasingly show up first in
  consumer markets
• Blurring of lines between personal and business
  use (notebook computers used for work and play,
  regardless of who paid for it)
• Products will be increasingly designed for
  consumers and IT will have to figure out how to
  use them

3
Consumer Markets Are Driving Semiconductor
Technology
Consumer percent of semiconductor market

• Consumers are now primary drivers of
  semiconductor investment
• Previously driven by military and enterprise
  requirements
• Consumer features influence business hardware and
  applications
• Massive shift has happened in semiconductors,
  poised to affect broader hardware and software

60
50
40
30
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10
0
1994
2004
2014
4
Demographics Is Destiny Watch Out for
New-Generation Workers Technology taken for
granted broad and deep capabilities
assumed Workplace, Practices and
Attitudes Blurring of work and leisure conflict
between new and old attitudes
This generation Baby boom echo 80 million
strong (U.S.)
8 28 years old Grew up with technology Understan
ds the power of technology better than you
understand it Have significantly different value
systems than preceding generations