Title: Popular Ecommerce Platforms Trends to follow
1www.360quadrants.com
- Popular Ecommerce Trends to follow
2Ecommerce is a platforms that facilitates
commercial buying and selling over the internet,
it has been an attractive market for the last few
years. In 2019, Ecommerce was responsible for
sales of worth USD 6.2billionand is expected to
grow at a CAGR of 16.3 till 2027. The Ecommerce
sector is becoming extremely competitive. Hence,
Ecommerce trends must be constantly monitored to
stay ahead in the competition. With the best
Ecommerce platforms trends, any business can
boost its online sales, increase consumer
awareness, and gain customer loyalty.Following
are the latest Ecommerce trends that one must
know to be up to date and perform better in
online businessOnline sales volume is only
expected to increaseThe online shopping has
witnessed a surge in past years, and is expected
to grow gradually. Shopping has become one of the
most popular online activities with the
increasing options provided by the existing
brands and startups. Online retailers are
focusing to gain the trust of users and provide
them a user-friendly experience.Artificial
Intelligence unlocking shoppers
preferencesArtificial intelligence machine
learning make it possible for customers to have a
personalized experience. AI helps in collecting
the data from customer ends and also understand
their requirements better. It focuses on what
customers like and automatically sends
personalized offers, which is an effective method
to increase the chances of purchase. Presently,
this trend is much easily implemented in online
shopping than offline shopping.
3- Post-COVID-19 scenario
- The COVID-19 had one of the biggest impacts on
Ecommerce platforms, authoritative bodies of
various countries posed strict lockdowns forcing
offline stores to shut down. This led more and
more people to opt for online shopping, not just
during the pandemic but post-COVID-19 as well.
Users have become so comfortable with the
convenient online shopping offers such as
contactless payments. According to market
analysis, the Ecommerce industry is expected to
be one of the biggest beneficiaries of the
COVID-19 pandemic, the current penetration rate
of 15 is expected to increase to 25 by 2025. - Youth driven platform
- Post-COVID-19, more than 54 of consumers are
expected to spend more money on online shopping
than before, and this shift to online shopping is
expected across consumers of all ages but it is
mostly the younger generation responsible for
this trend. According to the survey, 67 of young
consumers between the age group of 18 to 34 years
are expected to spend more post the pandemic. - Social Media Platforms play an important role
- With the rise in usage of Ecommerce platforms,
there will be an increase in social shoppers.
Social media is playing a vital role in the world
of e-commerce, with the introduction of the buy
button on popular social media websites such as
Facebook and Instagram. Social media has changed
daily lives and the way it influences people is
remarkable. Hence, retailers must focus on
improving their position on social media as it is
a great platform for brands to get discovered.
Brands can also take the help of influencers to
increase their visibility across
platforms.Environmental Factors - Currently, the consumer has become much more
aware than ever and with the rise of green
consumerism, brands must consider becoming more
responsible. According to GlobalWebIndex 2020,
almost four in ten digital consumers that poor
environmental records that impact their
purchasing decisions. As an Ecommerce platforms,
one may try to adopt more sustainable and
environmentally friendly practices. These
practices include providing e-receipt, sourcing
products from fair-trade organizations, and
offering cruelty-free products. -
-
4- Chatbots to the rescue
- Chatbots interact more like in-store
representatives. 24/7 availability of chatbots
makes Ecommerce more convenient than ever,
experts predict that 80 of business would be
done using chatbots in near future. Currently,
chatbots have drastically change the way people
shop, in case of any delay or any payment-related
issues, users can right away take the help of
chatbots and reach a conclusion immediately. - Augmented Reality enhancing the shopping
experience - Ecommerce is taking full advantage of AR to
enhance the shopping experience and giving users
more realistic ways to shop. As per secondary
research, 35 of users that they will be shopping
online more if they get to virtually try the
product. AR not only grants user to see the
project in 3D but also let users see howd they
look wearing it. - Payment options
- Customers needs might differ from one payment
method to other, and if they do not find a
convenient way to make the payment, they also
might cancel the purchase order. This scenario
can be painful for retailers, and retailers are
taking all measures to enhance their checkout
process and avoid this. A whole chunk of online
shoppers depends on their mobile phones to access
Ecommerce platforms to increase the conversion
rate retailers must come up with new ideas, such
as saving payment information is one such method.
It saves a lot of time for customers for future
purchases. -
-
-
5- About 360Quadrants
- 360Quadrants is the largest marketplace looking
to disrupt US 3.7 trillion of technology spend
and - is the only rating platform for vendors in the
technology space. The platform provides users
access - to unbiased information that helps them make
qualified business decisions. 360Quadrants
enables - vendors to influence the business decisions of
potential clients. Vendors get to win ideal new - customers, customize their quadrants, decide key
parameters, and position themselves strategically - in a niche space, to be consumed by giants and
start-ups alike. Experts get to grow their brand
and - increase their thought leadership. The platform
targets the building of a social network that
links - industry experts with companies worldwide. The
platform has around 400 total buyers across - various markets.
- 360Quadrants will also be launching quadrants in
fields like SEO Software, Payroll Software, and
Marketplace Software.
6-
- Contact
- Mr. Agney Sugla
- agney_at_marketsandmarkets.com
- 630 Dundee Road, Suite 430
- Northbrook, IL 60062