Comprehensive Licensing Initiative

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• Comprehensive Licensing Initiative
• 2005

www.SouthBeachSun.com
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South Beach SunRelevance

• South Beach Sun represents all that is Miamis
  South Beach Youth, Glamour, International
  Flavor, Sex Appeal, Success, and the Good Life.
  Sensing the onset of the explosive renaissance
  that transformed this little beach town into a
  vibrant, world-class, culture Mecca, the founders
  seized upon the opportunity to create a
  world-class brand.
• Since then, South Beach has been featured in
  every facet of the media and consumer products as
  the special place that it is.

www.SouthBeachSun.com
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South Beach SunProven Lifestyle Branding Concept

• South Beach is a lifestyle destination and has
  proven strong impact on consumers worldwide.
  Various top-rated television series, popular
  songs, and feature films were set in or named for
  the town, which is home to a multitude of
  celebrities from Sports, Hollywood, and Industry.
  Highly successful initiatives in addition to
  South Beach Sun include The South Beach Diet and
  SoBe Beverages.

www.SouthBeachSun.com
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Brazen!

• Brazen! is the premier brand in Carrot Oil
  tanning products and has spurred nearly all of
  the competition to include Carrot Oil in their
  offerings.

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South Beach Sun Brazen!Family of Brands
BRAZEN! - Market Innovator of Dark Tanning
Carrot Oil - based Suncare Products
South Beach Sun - Highest Quality Sunscreen
Lotions and After-sun Skincare
www.SouthBeachSun.com
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South Beach Sun Brazen! Product
Line(Pre-2004)
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South Beach Sun Brazen! New Designs(2004)
www.SouthBeachSun.com
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South Beach Sun Brazen!Retail History

• Origins
• 1994 - Local delivery to tourist shops in Miami
  Beach.
• 1995 - Entered chain retailers - Eckerd and
  Walgreens.
• 1996 - 1997 - Earned chainwide distribution with
  Eckerd and Walgreens and regional distribution
  with several other chains.
• 2000 - Entered Wal-Mart stores.
• Current Programs
• Wal-Mart Plannogram all Florida stores.
• Publix, Winn Dixie, CVS, Walgreens High-Volume
  Stores
• Independents
• Drug Store.com - Top 3 Brands
• Amazon.com

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South Beach Sun Brazen! Brand
Differentiation

• Entry Level Pricing in Protection Segment
• Innovative Products and 2-ounce Packaging
• Superior Quality Formulations
• We still put the good stuff in every bottle
• Local Merchandising of high suncare volume stores
• A Quicker, Safer, Longer-Lasting Tan
• Carrot Oil naturally accelerates tanning

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South Beach Sun Brazen! Product
Differentiation

• BRAZEN! - Full line of Dark Tanning Carrot Oil
  Products

• Sunburn Relief Lotion - The only moisturizing
  burn relief product

• 2 ounce SPF Lotions - Perfect for purse, pocket,
  or golf bag

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South Beach Sun Brazen! Product
Differentiation

• Why Carrot Oil?
• Great for your skin
• Loaded with over 600 antioxidants
• Accelerates Tanning Noticeably
• Why BRAZEN! Brand Carrot Oil Products?
• First to market with Carrot Oil
• No Mineral Oil (carcinogenic)
• Only complete line of Carrot Oil Products
• A quicker, safer, longer lasting tan

www.SouthBeachSun.com
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South Beach Sun Brazen! Poised for Category
Expansion

• 10 years of brand development
• Tens of Millions in National Advertising
  Marketing Invested
• Focused Marketing Plan
• Established Relationships with Retailers and
  Consumers
• Proven wide-scale success
• Other South Beach Successes
• The South Beach Diet
• SoBe Beverages

www.SouthBeachSun.com
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South Beach Sun Brazen!

• Products are delivered to thousands of store
  doors including supermarkets, drug stores, mass
  merchants, online retailers, and specialty shops.

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MARKETING HISTORY
South Beach Sun Brazen!
www.SouthBeachSun.com
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History of Marketing Efforts
South Beach Sun Brazen!

• Positioned Brazen! as the sun care line providing
  the faster, safer, longer-lasting tan.
• Established brand awareness and trial in key
  markets, amongst targeted demo of females ages
  15-25.
• Educated consumers about the visual and
  health-related benefits associated with Brazens
  all-natural ingredients.
• Continually first to market with the next
  generation of superior tanning, protection and
  after-care products.
• Expanded distribution into US National Market.

www.SouthBeachSun.com
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South Beach Sun Brazen! Reaching Consumers in
Key Markets

• Radio
• Created emotional bond with 15-25 year old female
  demo.
• 1 or 2 rated stations for target demo.
• Pop/Top 40 or Dance format.
• Friday-Sunday buys around leisure time
  activities.
• Billboard
• Showcased the product.
• High traffic, high visibility locations at or
  near beaches.

www.SouthBeachSun.com
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South Beach Sun Brazen! Reaching Consumers in
Key Markets

• Sampling/Consumer Education
• 500,000 samples and informational brochures
  distributed weekends at beaches and major
  consumer events.
• Aerial Advertising
• Weekend exposure at the beaches during sampling
  efforts.
• Premium items

www.SouthBeachSun.com
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South Beach Sun Brazen! Reaching Consumers in
Key Markets

• Public Relations/Event Sponsorship
• Significant PR campaign to reinforce key
  positioning.
• New Brand Expansions
• Benefits of carrot oil and other natural
  ingredients
• Dangers of mineral oil
• Targeted retail and health editors/reporters at
  major market TV/radio stations and newspapers,
  national consumer publications.
• Spring Break events through tie-ins with radio
  station partners.

www.SouthBeachSun.com
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A Bright Future
South Beach Sun Brazen!

• Trade Benefits and Support
• Price/margin positioning
• Investment in the trade
• Merchandising force
• Commitment to Growth
• Significant Investment in Marketing

www.SouthBeachSun.com
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South Beach Sun Brazen!Available for License
in Multiple Categories and Regions

• Now the South Beach Sun and Brazen! names are
  available through license in all regions of the
  world to top marketers in Health and Beauty Care,
  Indoor Tanning, Apparel, Eyewear, Vitamins and
  Supplements, and Nutrition.
• Proposals can be forwarded to
• South Beach Suncare, Inc.
• 1602 Alton Road, Suite 63
• Miami Beach, Florida 33139
• For Inquiries call 305-968-5422 or fax
  305-535-1492

www.SouthBeachSun.com