International Moscow Ski

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International Moscow Ski Board Salon
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Why Russia?

• Stable economy, permanent growth
• Political stability, world recognition
• Gross national product growth is about 7 in
  2005 and will be up15-18 in 2007
• Growth of the middle class purchasing power
• The vacations in Europe became usual
• Huge growth of the alpine ski board tours
• Sales growth for sports and active restgoods is
  about 15 per year

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Russian market positive changes

• Active lifestyle became popular and trendy
• Extreme sports wellness themes are widely used
  in the TV commercials and other advertisements
• State program for youth children sports
• State support for active lifestyle advertising
• Dramatic growth of sport goods sales began at the
  end of 90th

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Russian market of sport goods

• Share of the Moscow market is more than a half
  of all Russian
• About 1000 sport shops are in Moscow
• 6 leading companies takeabout 55 of the market
• Multi-brand retail chains have the most
  successful business and expand in the regions
• Stable 20-30 growth per year for the last three
  years
• Trend to sell significant volume of expensive
  goods (alpine ski board gear, diving, tennis,
  extreme sports, etc.)
• Good sales and perspectives at the low segment of
  mass market (cross-country ski, fitness, sport
  wear boots, mass sports)

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Russian market of sports goods

• Retail chains report the permanent sales growth
  of the active lifestyle goods and gear
• Estimated sales volume of sports wear is up to
  150,000,000 per year
• Estimated sales volume of gear is up to
  70,000,000 per year
• The number of regional POS has increased
  dramatically
• More than 5000 companies in Russia which have
  business in winter sports
• Many non-sport world-known brands (such as
  Panasonic, Carlsberg, Stimorol, Snickers,
  McDonalds Nivea and others) widely used positive
  image of active lifestyle and extreme sports in
  their ads

Russian market sales growth
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Russian tourist market

• Alpine ski and winter sports vacations has become
  more and more popular
• Family vacations on the winter resorts of Europe
  becomes more usual for Russians
• Winter is the most profitable season for Russian
  tourist industry

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Ertzog - the Organizer of the Ski Board Salon

• Established at 1992
• Ertzog holding controls two travel agencies
• Ertzog is one of the leading tourist operators
  in Russia
• The company has partners in France, Austria,
  Switzerland, USA and many other countries
• The company is the member of the Tourist
  Exhibitions Association

Mikhail Mousiniants, the President of ERTZOG-
tourism
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Who We Are Now

• International Moscow Ski Board Salon is the
  biggest winter sports exhibition in Eastern
  Europe
• 4000 sq.m
• 298 exhibitors
• In the heart of Moscow
• 410 brands presented
• More than 38,000 visitors

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Ski Board Salon State Support
Vyacheslav Fetisov, the head of Federal Agency
on physical training and sports
Leonid Tyagachev, President of Russian Olympic
Committee,Chairman of Russian Ski and
Snowboarding Federation opens the Moscow Ski
Board Salon
Vladimir Strzhalkovsky, Deputy Minister of
Economical Development and Trade greets the
participants and guests of the Ski Board Salon
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Ski Board Salon Si magazine Support
Dr. Kurt Wieser (editor-in-chief, Si magazine)
gives an interwiew to the SkiBoard Salon Team
SBS Why did you decide to take part at the
Moscow SkiBoard Salon?As one of the leading
special interest magazines for ropeway
technologies and wintersport industries we are
sitting in the center of information. And if we
recognize, that the same information comes from
different directions, we know Oh, it is a
trend.And one of the most important trends in
the wintersports industry of the last years was
the awaking of the east-european wintersport
market. It started with a fastly growing number
of guests from Russia, Poland, Hungary and so
on.And the second step was the information from
our industrial clients that they realizise a
number of projects in russia. So we startet our
project for a special journal in russian language
for the russian costumers and for the marketing
of our clients in russia.The first step was so
successfull that we surely will make it every
year from now on ... and maybe several times
over the year. The distribution of your journal
has been startet at the moscow Ski Board
salon, because it is the first step to meet the
whole russian wintersport economy at one point.
SBS What were you impressions about the
Salon?Special interest fairs in the wintersport
industry in europe are divided in several parts
Technical investments like rope ways, snow
grooming, snowmaking eg. are presented in
special fairs like INTERALPIN Innsbruck, SAM
Grenoble eg. Wintersport-Equipment (cloths, skis
eg.) and so on is represented at fairs like the
ISPO Munique.In moscow the different parts of
the branche are all in one place, including all
kinds of touristic informations. And as we
could see It is a big event and a great party
specialy for the youth.This is probably the best
way to for a get-together of everyone in russia
which is interestet in wintersports. But if the
market grows it surely will be usefull to
separate the different parts of interests some
day also in different fairs. But the next time
it would be enough to separate the different
interests of investors and consumers only localy
a part of the fair for general public, a
separated (and a little more silent) part for
investors to get in contact for information and
business.SBS What are you plans about
Russia?The first journal was so successfull that
we surely will make it every year from now on ...
and maybe several times over the year. It will
be distributed at the fair but in future time we
surely will also send it directly to the managers
of the russian ski areas for free as we do
it already in Austria, Switzerland, Germany and
Italy. And we also try to get in contact with
russian producers to use our special interest
journal for their marketing.SBS What do you
want to say!For someone who comes the first time
to russia it is very fascinating and strange at
one time Everything is big ... but probably also
the problems. But we saw so many big cars in the
streets of moscow that we hardly can image and
surely never can afford. And if you dont speak
the language it is more difficult to find your
way because you even dont find streets or places
because you cannot read the names. So the next
thing to do will be to learn the language.
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Ski Board Salon leading winter exhibition

• The biggest exhibition of winter sports and
  active lifestyle goods in Eastern Europe
• Main sections are the following
• Alpine skiing and snowboarding
• Winter sports
• Extreme sports
• Tourism
• Resorts equipment and construction

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Moscow Ski Salon dynamics
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Why Moscow Ski Board Salon

• One of the biggest tourism, sport exhibition in
  Russia
• National Tourist Offices of France, Austria,
  Switzerland, Finland, Andorra and many other
  countries participate in Moscow Ski Salon for
  several years
• Most of Russian and many international travel
  operators and agencies are presented

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Why Moscow Ski Board Salon

• Most of world-known ski board gear brands
  (Adidas/Salomon, Fischer, Rossignol, Head, K2,
  Volkl, Burton, Oxbow and others) present their
  new collections on the Ski Salon

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Ski Board Salon Participants
Tourist operators 38 Wholesale Retail
chains 16 Representative Offices
14 Distributors 12 Media 9 Manufacturers
6 Ski resorts Hotels 4 Associations 1
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Ski Board Salon Ski Brands

• About 31 of the Ski Salon participants present
  alpine ski brands
• Fischer, Atomic, Salomon, Rossignol, Head,
  Volkl, Dynastar, K2, Nordica, Blizzard, Kneissl,
  Marker, Tecnica, Lange, Leki and many others

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Ski Salon Snowboards Brands

• Burton, Rossignol, K2, Dynastar, Head, Morrow,
  Ride, Fanatic, F2, Flow, Scott, HOT, Volkl,
  Limited 4 You, Nice, Tech Nine and many others
  present their collections
• Special Snowboard Zone for boarders and riders
  (special entertainment program music, video,
  events, etc.)

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Ski Board Salon B2B/ ski resort development

• Boom of ski resorts construction in Russia
• All sectors of this market are presented on Ski
  Salon construction, ski-lifts, snowmaking, data
  systems, etc.
• Brands presented on Moscow Ski Salon Doppelmayr,
  LEITNER, Datakrat, Poma, PISTENBULLI, Bombardier,
  Gorimpex SARL, SkiData, Wiegand and many others

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Ski Salon wear and accessories

• Adidas, Colmar, Columbia, Helly Hansen, Killy,
  Dainese, Oxbow, Fox, Chemisee, No Fear, Iguana,
  Schoffel, Reima and many other brands present
  their collections
• Special fashion-show of sport wear and
  accessories
• Cebe, Uvex, Carrera and many other brands of
  eyewear
• Rollers Roces and all accessories
• Thule trunks
• All main fashion brands of wear for boarders and
  extreme sports

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Moscow Ski Board Salon audience

• Visitors of the Salon are interested in
• Alpine ski - 22
• Snowboarding - 24
• Other gear wear - 12
• Accessories - 12
• Alpine ski resort equipment - 9
• Boots - 8
• Tourism leisure - 8
• Caps, hats helmets - 3

• Total quantity of visitors 38 000,
• quantity of questionnaires processed
• 2345
• Visitors age
• Up to 25 years 36
• 26-40 years 34
• 40 and more 29
• Aim of visit
• to find whats new in gear
• technologies 33.5
• to start new business 28.5
• to find the best price/quality for vacations
  20.5
• Other 12

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Moscow Ski Salon the mountain

• Unique artificial mountain and the ski lift
• Height is 25 m, length is gt70 m
• Special show and entertainment program
• Ski Ballet show
• Ski jump
• Open tournament for visitors
• Freestyle show
• Free rent a ski and entrance

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Ski Board Salon attractions

• Special programs to attract visitors and media
• Ski Freestyle shows on the mountain
• Rollers ramp with professional rollers show
• 3 indoor climbing (free)
• Mini-golf
• Sports attractions for kids
• Quads, trial and bike shows
• Trampoline
• Arm wrestling and fingerboards tournaments
• Fashion show, lotteries and contests

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Ski Board Salon Awards

• Official awards of the Moscow Ski Salon
• Award The Best B2C exhibition 2005 (EXTREME
  magazine)
• Diploma of the VII International Contest The
  Leaders of the Tourist Industry - The Best
  Innovative Project
• Award The Best Project of the Year (Doski
  magazine, the leading extreme sports edition in
  Russia)

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Grow With Us!

• Do you want to grow yourself?
• Grow up with us!
• Welcome to Moscow
• Ski Board Salon!

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Contacts

• Contact person Anastasia Parafilo,
• Chief of Advertising PR Department
• ? 7 (495) 241 -6610, 7 [phone]
• ? 7 [phone]
• 121002 Moscow Russia 14-2, Bolshoy
  Vlasyevsky  Pereulok, office 34
• nastya_at_skiexpo.ru, ski_at_skiexpo.ru
• ? www.skiexpo.ru