Online collection and return

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ONLINE DATA COLLECTION AND RESULTS
THE FRENCH EXPERIENCE ON BUSINESS SURVEYS
SCHERRER Philippe, INSEE, France
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Plan

• The online collection and results program
• An external protected web site
• Information feedback
• An internal validation tool
• May I help you?
• We need your e-mail!
• Internet response rate is growing, month after
  month

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The online collection and results program

• Done January 2004 Whole sale trade survey
• November 2005 Industry survey
• May 2006 Service survey
• To come Begin 2007 Construction survey
• End 2007 Investment survey
• 2008 Retail trade survey

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An external high-security web site

• The online collection is accessible directly via
  http//conjoncture.entreprises.insee.fr.
• It is composed of a protected application
• - of collection of the answers on line
• - of consultation of the return of personalized
  results
• and of nonprotected links allowing the
  consultation
• - of public results and general information on
  business surveys

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An external high-security web site

• a unique application
• inter-connection of two systems (statistical
  and internet)

Same web site
Back office treatments
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An external high-security web site

• an external application for data collection
• an internal application for data editing
• connection with the back office via XML

Back office treatments
Data Collection
Data editing
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An external high-security web site

• Data to prepare each questionnaire at the
  beginning of a campaign
• Response of the firms every night
• Validated questionnaires twice a day

XML file
Usual application
Businesses
Data editing tool
XML file
XML file
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An external high-security web site

• High level of security outside
• special internet zone at INSEE
• Only authorized servers can dialog
• High level of security inside
• Codes and passwords
• Passwords only by mail
• Locking after ten attempts

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An external high-security web site

• Major principles for respondents
• Nothing is written on the distant computer
• Total confidentiality
• Same possibilities with the internet as with the
  paper
• Attention paid to ergonomics

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An external high-security web site

• Translated into IT specs
• No software needed (light client)
• SSL encryption
• Identification through LDAP
• Possibility to add / delete some products,
  comments
• Save send actions
• Easy to read and to fill in

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Information feedback

• Personnal feedback with login/password
• Public feedback (public results, information
  about the survey)

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A view of the online questionnaire
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Some personnal feedback
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An internal validation tool

• Between the Web and the data processing
  application, an internal validation tool
  micro-analysis of all answers to control them and
  classify them in 3 groups (green, orange, red).
• Green questionnaire all is well.
• Orange questionnaire at least a weak criterion
  of control not passed.
• Red questionnaires at least a criterion of
  strong level not passed.
• These questionnaires are then treated within the
  team.

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May I help you?

• Hotline
• By phone working days from 7h30 to 18h15
  uninterrupted.
• By mail assistance-conjoncture_at_insee.fr

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We need your e-mail!

• Need the e-mail of the respondent to send a
  message
• to inform them of the opening of a new
  collection campaign,
• to recall them to answer,
• to inform them of the publication of the
  results.
• Collect e-mail on paper and online form.
• Definition of regular firms that will no more
  receive paper forms.
• E-mail is essential to increase the internet
  response rate.

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A personalized message of access to the website
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Internet response rate is growing, month after
month
Beginning of sending of personalized e-mail
message

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Internet response rate is growing, month after
month

• Profits - earlier answer (not-dependent on the
  postal times, internet respondents answer
  faster)
• reduction of the overhead impression, sending,
  keyboarding of data.
• regular respondents
• Costs - data-processing development, computer
  equipement
• hot-mail, communication
• developing this system of collection requires
  constant efforts which bear progressively return!

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ONLINE DATA COLLECTION AND RESULTS
THE FRENCH EXPERIENCE ON BUSINESS SURVEYS
SCHERRER Philippe, INSEE, France