muhammadyasir0346

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Social Media as a Marketing Tool
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Introduction

• Social media advertising allows you to target and
  retarget ideal consumers.
• With sophisticated targeting capabilities, social
  media platforms like Facebook help you target
  your ideal buyers, which allows you to drive more
  relevant traffic to your site. This is the best
  way to get the most out of your marketing spend.

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OBJECTIVES

• Overall Marketing Objective
• Lead generation
• Social Media Objectives
• Brand Awareness engagement
• Increase traffic
• Build its reputation
• Increase conversation about our brands
• Promotion new/existing products/services
• Establish relationships and connections with
  potential customers who become our fans or
  followers

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Process Social Media as Marketing Tool

• We need to determine these key points before
  crafting a B2B social media strategy.

• What is our objective from the social media
  marketing?
• Who do we want to reach?
• Which channels we would like to use (Facebook,
  LinkedIn, YouTube, Twitter, Pinterest, etc.)?
• What tactics will work best for our audience?
• How are we going to manage social media
  activities?

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CRITICAL COMPONENTS of Social media As a
Marketing tool

• Audience Identification
• Community Identification
• Social Media Monitoring
• Editorial Development
• Content Marketing
• Website Reporting and Analysis

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CRITICAL COMPONENTS of Social media Marketing Program TEAM's Feedback
Audience Identification
Customers, Potiential Customers/Clients, Marketing, Media, PR firms, Influencers

Community Identification
LinkedIn active participation
Twitter active participation
Facebook active participation
Google plus for google ranking
Youtube
SlideShare We need to get active on this asap

Social Media Monitoring
We have a Monthly Marketing Dashboard Key Performance Indicators

Content Marketing
Quality content is the foundation for all of our ongoing SEO and social media programs. very crucial for overall social media/online marketing strategy

Expert Content
White papers Priority
Case studies Priority
Blog posts Priority
Infographics Priority
Corporate videos Priority
Product/brand stories Priority
E-Newsletters Priority
E-Books Priority
Presentations/PDFs Priority

Editorial Development
Content Tone Humanize Wavetec
Monthly Editorial

Website Reporting and Analysis
Ongoing reporting analysis of key website visitor metrics, search engine and social media metrics, and performance of content and tactics Link to the document
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Estimated Action Plan for Social Media
ACTION PLAN FOR SOCIAL MEDIA ACTION PLAN FOR SOCIAL MEDIA ACTION PLAN FOR SOCIAL MEDIA ACTION PLAN FOR SOCIAL MEDIA ACTION PLAN FOR SOCIAL MEDIA ACTION PLAN FOR SOCIAL MEDIA ACTION PLAN FOR SOCIAL MEDIA ACTION PLAN FOR SOCIAL MEDIA
Content Plan for Social Media Lunch of Content No. of Times it will be promoted No. of posts we can generate/month LinkedIn Facebook Twitter Google Plus
               
INSTITUTIONAL CONTENT              
Case Studies 2 per month 2 times 224 yes yes yes yes
Paid Pr 2 per month 1 times 2 yes yes yes yes
White papers 1 per month 2 times 2 yes yes yes yes
Blogs/articles 6 per month 2 times 18 yes yes yes yes
News Releases 2 per month 2 times 4 yes yes yes yes
E-Newsletter 1 per month 4 times 4 yes yes yes yes
Website Links 2 per month 1 time 2 yes yes yes no
               
BANNERS              
HR/Careers 2 per month 1 time 2 yes yes yes No
Big moments/Events images/Collage/Lettered Quotes 4 per month/1 per week 1 time 4 yes yes yes No
Product specific/ How-to Images 2 per month 1 time 2 yes yes yes yes
Infographics 4 per month 2 times 8 yes yes yes yes
Promotional (cases) 2 per month for each 1 time for each 2 yes yes yes yes
Client Testimonials 1 per month 2 times 2 yes yes yes yes
               
Random Content              
Quotes 4 per month 1 time 4 yes yes yes No
Greetings depends 1 time   yes yes yes No
Stats from research 8 per month 1 time 8 yes yes yes No
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Document here Frequency of Posts (7 days a week) 66/30 2 posts per month
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Content Plan for LinkedIn Content Plan for LinkedIn Week 1 Week 1 Week 1 Week 1 Week 1 Week 1 Week 1 Week 2 Week 2 Week 2 Week 2 Week 2 Week 2 Week 2 Week 3 Week 3 Week 3 Week 3 Week 3 Week 3 Week 3 Week 4 Week 4 Week 4 Week 4 Week 4 Week 4 Week 4 Week 5 Week 5
Content Plan for LinkedIn Content Plan for LinkedIn Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 1 Day 2
1 Cases
2 Articles
3 Paid PR
4 News Release
5 E-Newsletter
6 Website links
7 HR/Career
8 Employees/Events images/Collage
9 Product specific
10 Infographics
11 Promotional (cases)
12 Client Testimonials
13 Quotes
14 Greetings
15 Stats from research
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Action Plan for Social Media

• The real value is found in posts that drive
  traffic to our website not on others.
• We need to make link posts the focus of our
  posting strategy.
• Include a well-crafted call to action that
  supports that goal to get people to click and go
  to our blog or website landing pages.

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Social Media Goals
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• Example How We plan Brands Goal
• 1. Specific
• Considering our main goal i.e. Brand Awareness,
• Implementing a new social media messaging
  process which will be SEO friendly to cater
  search engines that has begun to incorporate
  social signals (Facebook likes, retweets so on)
  to inform their search results.
• 2. Measurable
• Firmly follow the content plan for social media
  which will help us increase our posting and
  content sharing (depends on availability of
  content) which in return will increase
  impressions, followers/fans, clicks, total
  engagement, average engagement per post/tweet and
  web traffic to help us reach an incremental
  audience with our website content and value
  proposition.
• 3. Realistic
• In order to achieve our objectives and goals, we
  have dedicated resource for social media who will
  devote its time thats three to four hours per
  day on social media.
• 4. Placing Attractive Deals
• The next is to keep the deals direct for
  attracting new customers and making the sales
  boost.
• For instant you have clothing store you can keep
  Boden Australia Discount Code for get new people
  to buy from the store.

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Social Media Tactics

1. Social networks
2. Visual Content
3. Blogging
4. Commenting
5. Widgets
6. Plugins

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COMMENTING

• As a reader, it is essential to only comment when
  you have something valuable to say.
• When someone comments on something youve said,
  return the favor.

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Social Networks
Twitter

• What Twitter tactics are helping our page get
  traction right now?
• 1.    Engagement with retweets and favorites
• 2.    Humanizing3.    Mention RT4.    Following
  clients, followings of clients and competitors
  and following back those who follow us
• Strategy we need to adopt to leverage Twitter
• Integrate visual content (high quality
  videos/images)
• Integrate our Twitter activity with your content
  marketing

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is different from

• We can not compare Twitter and LinkedIn because
  both are totally different worlds.
• - Twitter is like going to a familiar networking
  event where you know a lot of people. You are
  aware that you are a business person, but you
  show your human side, you connect with people on
  emotional level.  
• But when you use LinkedIn, think of it as wearing
  a suit and tie. Everything is about business!
• - Twitter is more about people, culture,
  activities, likes, events of the business/brands.
  its about humanizing your business, interacting
  with your clients and people. Whereas LinkedIn is
  extremely professional platform.
• - On twitter everyone whod be inspired by our
  personality will follow us, people arent always
  your potential or current clients or business
  partners. But on LinkedIn only those who are
  doing business with us or are interested in doing
  will show interest in following.

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Youtube Slideshare

• Working on video marketing. It will leverage our
  visual content strategy through YouTube
• We need to add our whitepapers, presentations and
  infographics on Slideshare.
• For other platforms like Flickr, Pinterest we
  need to have high quality visual content first.

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Visual Content

• We need to use a variety of visual content to
  strengthen our visual social media marketing
  strategy.
• You can find detailed visual content strategy

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Social Media needs Blog posts frequently

• Blogs boost our organic search engine by adding
  pages to our site and encouraging inbound links.
• Blogs give us a greater chance of showing up in
  the right search engine results.
• Blogs also gives other sites a reason to link to
  us, increasing the number of inbound links and
  boosting our search engine rankings.
• 6 articles per month will help us leverage our
  social media strategy

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Widget

• We need to incorporate this on our website!

Plugins

• We need to incorporate these plugins on our case
  studies as well!

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Quality content is the foundation for all of our
ongoing SEO and social media programs.

• White papers
• Case studies
• Blog posts
• How tos videos/ images
• Infographics
• Corporate videos
• Product/brand stories
• E-Newsletters
• E-Books
• Images of Events/Meetings/employees/activities/tea
  ms
• Presentations/PDFs

Social medias success totally depends on
Effective Content Marketing Strategy
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• YOUR FEEDBACK AND INPUTS FOR MAKING IT BETTER

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• Thank You